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    tag management systems, google tag manager
    Tag Management Systems: Why You Need a Platform like Google Tag Manager in 2020

    Tag management is still a relatively new field. As a result, many business owners and marketers are finding themselves a bit confused as to why a solid tag management system is so crucial to their marketing efforts. However, leveraging a tag management system such as Google Tag Manager (GTM) can do everything from help you in reducing your marketing costs, to increasing the speed of your website and implementing more efficient digital campaigns. If you’re interested in learning more about marketing tags and the benefits of tag management systems like GTM, then this article is just for you.

    What are marketing tags?

    Let’s start with the basics. After all, there’s no use in delving into the benefits of tag management systems such as Google Tag Manager if the entire concept of tag management in general still remains relatively ambiguous to you.

    So, first thing is first — what are marketing tags?

    Marketing tags, often referred to as pixels  are short little snippets of JavaScript code which can be embedded into your website in order to perform a variety of tasks (i.e. live chat, advertising, analytics).  Perhaps the most notable example of a tag would be the Facebook Pixel which you have to embed into your website in order for Facebook to be able to track certain activities. When it comes to marketing, tags are generally used in order to collect information about website visitors and their behaviors. This valuable information can then be leveraged in order to inform numerous strategic decisions regarding everything from your website;s design to your sales pipeline, product offerings and more.


    Types of marketing tags

    There are basically two main categories of tags: functional tags and technical tags. Functional tags. as their names suggest perform a function of some sort whereas technical tags have, you guessed it, a more technical nature.

    1. Functional Tags

    Functional tags can further more be divided into two primary types:

    • Conversion Tags
      Conversion tags essentially are created for the purpose of tracking the performance of ad campaigns.  These can be set up within a platform so in order to identify certain behaviors or events which occur on your website. Once a specified behavior/event is “triggered” by a user, the tag begins doing its job.
    • Remarketing Tags
      Remarketing tags have the ability to change the content of ads and who they are targeted to. This is achieved based on the analysis of your user behaviors. Remarketing tags can further be divided into two sub-groups:

      • Simple Tags
        Simple tags are ones you create for an action which you are interested in using for the purpose of remarketing.

      • Smart Tags
        Smart tags are general tags which are generated by the tag management system in order to be placed on all of the pages of your website.

    2. Technical Tags

    Much like functional tags, technical tags can also be further divided into two sub-groups:

    • Image Tags
      Image tags are snippets of code which are inserted into your website for the purpose of sharing data with your ad server. These tags are dynamic and can change in structure and in terms of what they are tracking.
    • Script Tags
      Script tags are small, often static pictures which are loaded on your website in order to share data with your ad server

     

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    What is a tag management system (TMS)?

    Tag management systems (TMSs) essentially make the process of creating, managing and implementing tags more straightforward and less “technical”.  Anyone can use a tag management system, however, not just anyone can create, implement and manage tags on their own manually without a relevant educational background or experience. 

    Tag management systems began to grow in popularity in the late 2000s due in part as a natural response to the rapid growth of marketing technology. With a tag management system, management and deployment of marketing tags is much more streamlined and don’t necessarily require the assistance and support of an IT professional. This of course means they can also help companies and marketing departments  save both time and money.

    In fact, according to recent research from Tealium, 73% of businesses surveyed stated that they believed using a tag management system helped them to reduce costs. With a tag management system such as Google Tag Manager, you don’t need to rely on a manual tagging or the ongoing assistance of an IT professional because TMSs are purposely created in order to streamline the processes and make tagging more user-friendly and efficient. 

    Speaking of efficiency, did you know that the same company also found that a whopping 69% of TMS users are able to implement their new tags in less than a day? Just 23% of companies who manually tag with IT assistance are able to achieve this.

    And the efficiency doesn’t just stop there — tag management systems also help increase the efficiency and speed of your website performance. The same company found that 64% of TMS users said their website was noticeably faster with more than 50% of them saying their tag management system made their website “significantly” faster.

     

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    The benefits of using a tag management system

    There are numerous benefits to using a tag management system. We already briefly touched upon the fact that a TMS can help companies reduce costs and improve website speed and performance, but that’s not all. Tag management systems also help create a common language between the marketer and the developer with regards to the data being collected and what it is used for. This in turn helps to establish greater understanding and trust between these two parties.

    Tag management systems also help increase agility and improve technical implementation process. With a tag management system, you can say goodbye to all those pesky pieces of code and hello to a streamlined container snippet which houses and manages all of your tags. They also help  marketers gain access to fresh, real-time data because deployment takes just moments as opposed to days or weeks. 

    Tag management systems also help provide you with peace of mind. Gone are the days when one has to become obsessive about the code being used. Is it correct? Is it error free? Is it optimized? With a tag management system, you can rest assured that the code is written well. In addition, with platforms such as Google Tag Manager, you also gain access to easy-to-use error checking tools.

     

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    Why you need a tag management system

    While tag management systems are extremely beneficial, the truth of the matter is not everyone needs them. Are you actively using numerous digital marketing solutions or complex, enterprise-level analytics solutions? Do you currently have a mobile application or are you thinking about deploying one in the near future? What about your website? Does it need updated? Are you thinking about redesigning it? If you answered no to these questions, then chances are a tag management system might just not be necessary for you at the moment. However, if you answered yes to one or more, then you’ll be glad to know that you can benefit from a solid TMS.

     

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    Google Tag Manager

    Google Tag Manager (GTM) is quite arguably one of, if not the single most popular tag management  system available to the public. GTM is a great choice for those looking to get into tag management because it offers simple, reliable and user-friendly tag management solutions tailored towards non-technical audiences for absolutely free. The interface is very user-friendly and the platform also gives you access to folders, instant search and autocomplete, preview modes, a site tag overview and the ability to publish in just seconds. It furthermore gives you the ability to create numerous triggers as well as control how your tags fire. We’re talking auto-event triggers, click triggers, form submission triggers, custom event triggers, as well as page view and history triggers.

    It also offers a host of features and technologies such as automated tag management, mobile app support, accelerated mobile pages (AMP) support, as well as the ability to sequence, pause and blacklist tags. Users can furthermore take advantage of multi-account support, multi-user support and user-level permissions as well as common and custom tag templates and convenient integrations with other Google solutions (i.e. Google Ads, Campaign Manager)  and third-party tag support.

    All in all, Google Tag Manager is a wonderfully user-friendly tag management system which provides users with access to a robust set of features and tools in order to streamline and optimize tag management and deployment.

     

    Conclusion

    Tag management is a relatively new concept, but is quickly becoming an essential foundation underpinning effective marketing campaigns. Tag management systems such as Google Tag Manager can help companies in numerous ways by increasing their agility, giving them peace of mind and streamlining both the management and deployment of valuable marketing tags. If you’re new to the concept of tag management, then we suggest that you take some time to experiment with a free tag management system such as Google Tag Manager so that you can see first-hand how it can benefit you and your company. We’re certain you won’t be disappointed.

    Have you used Google Tag Management? What was your experience like? Let us know in the comment below! We’d love to hear from you!

     

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    Sources:
    https://digitaldistillery.com/google-tag-manager-guide-2020/

    What are Marketing Tags and How They Affect Digital Marketing

    What is Tag Management?

    6 Compelling New Stats About Tag Management


    https://marketingplatform.google.com/about/tag-manager/

     

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    The 3 Step Social Media Guide to Further Your Strategic Goals

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    In the beginning of the 20th century, the majority of businesses found success through traditional forms of communication such as word of mouth, face-to-face and print marketing. Fast forward to the 1950s and television quickly became the primary method to influence public opinion.

    This change made marketing departments and advertising firms absolutely essential to businesses who wanted to remain competitive in the media.

    Then came the internet – and with it, the rise of social media platforms which have grown to such extents that they have become equally as indispensable to organizations looking to make an impact and gain/maintain their foothold on the industry.

    United Global Group put it best when they discussed the significance of social media on business longevity:

    “If an organisation wants to be an active part of their customer ‘s community, to listen to their wants and needs, and to provide an industry leading perspective, then they need the use of social media”

    Point blank.

    Every successful business contractor understands the important role that social media plays in their strategic goals. Successful organizations carefully devise and craft a winning plan to take advantage of the wealth of opportunity that these social platforms afford – and you can too.

    This article isn’t here to delve into in-depth, advanced strategies and tactics that can be used to further your social media agenda.

    This article is here to cut through the jungle of often confusing and convoluted information that is so often presented in social media guides and give you the bare bones of a winning structure/strategy – in just three steps.

    So, if you’re interested in getting a holistic understanding of the necessary steps that need to be taken to master social media for your busines, then this article is for you.

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    1. Plan it out

    As of the most recent Global NGO Online Technology Report, 95% of NGOs agree that social media is effective for online brand awareness. When it comes to the first stage in an NGO’s social media strategy, establishing a written strategy and presence amongst the sea of competitors is the focus.

    While currently just 32% of NGOs worldwide have  a documented social media strategy, the majority of organizations that find success through their social media pursuits credit it to their well-defined strategy.

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    2. Management

    In order for efforts to count, social media management needs to be established so that the day-to-day social activities can be overseen. Trends on social media change rapidly and if you’re tactics aren’t up to speed, they’re simply going to be ineffective.

    Communications staff are the predominant choice when it comes to social media management with 30% of global NGOs assigning the responsibility to someone in such department.

    The same technology report found that  11% of NGOs have a full-time or part-time social media manager currently on board. 20% of these organizations assign the responsibility to “program, administrative and other staff”, while 18% rely on volunteers, 15% depend on an executive staff person for the assignment and 6% assign the duties to a fundraising staff member.

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    3. Integration

    Integration of social media in your email campaigns, online giving campaigns, and on your organization’s website and blog is also a necessity for increasing social following and effectiveness.

    The traffic that is gained on these channels can also be harnessed and re-directed to your social pages via prominently featured social network icons and share buttons.

    Along with these integrations it’s absolutely essential to make use of a sharing service for important content featured on your website. Content such as blog articles, infographics, podcasts, and case studies are all examples of items that can serve as promotional in nature and should have easily accessible share links next to them.

    Applications such as AddThis offer free basic and paid premium services to facilitate social shares and give organizations “deeper targeting capabilities to increase conversions”. Other popular options include ShareThis and AddtoAny.

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    4. Make your Presence Known

    During this time period, a social profile is established on a targeted platform (or platforms) and an organization should focus on various ad-hoc tasks such as following industry-relevant groups and other “like” organizations.

    This is done to help establish your online awareness, network and gain insight into industry competitors and their strategies. United Global Group characterizes this as a “dis-jointed, and highly entropic state of potential meaning”.

    Presence should be consistent across all platforms, which should be chosen based on the social preferences of donors and supporters.
    Facebook is overwhelmingly the most important social platform for businesses and is considered an absolute must.

    Twitter, Instagram and LinkedIn are close runner-ups depending on your target demographic.

    In order to advance to the next stage of a social media presence, an organization must begin to actively engage with their audience in a more meaningful and targeted manner. Ad-hoc actions such as passive likes will no longer suffice and should be replaced with more engaged tactics such as re-posts, comments and conversations.

     

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    5.Participate

    Did you know that 80% of NGOs agree that social media is effective for recruiting volunteers and 78% agree that social media is effective for recruiting event attendees?

    Additionally, 71% of NGOs concur that social media is effective for online fundraising and donors are increasingly citing social media as a vital “communication tool that inspires them the most to give”.

    Industry leading contracting and research organizations such as Lockheed Martin, Deloitte and Northrop Grumman all utilize social media on a daily basis to cater to existing and potential customers such as DOD agencies, vendors, sub-contractors and potential hires.
    Primary Tactics

    During this stage it’s important to remain alive and active in front of potential clients, partners and talent. Organizations should focus on building their credibility and consistent organic connections with their audience.

    It’s important to note that passive likes and shares are no longer sufficient in this stage of social media presence. Organizations must strive to not just participate but actively listen to their audiences.
    In order to carry this out effectively, ideally a handful of social media admins should be delegated to handle various tasks associated with engagement.
    These include actions such as reposts, commentary and conversations, as well as gaining valuable data and insights from such interactions.

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    In order to graduate from this particular stage of social media presence, further efforts must be made and larger teams must be brought on in order to handle content development, manage and build a greater range of relationships, and promote the organization’s capabilities via engagement.

    These efforts all work together to effectively establish an organization as a viable industry leader – which brings us to the final stage – contribution.

     

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    6. Contribute

    If you’re an NGO looking to make an impact globally, then starting with social media is an excellent way to further your agenda. In fact, according to the same Global NGO Technology Report, a whopping 88% of NGOs agree that social media is indeed effective for creating social change.

    However, in order to make an impact both digitally and globally, your organization needs to contribute value in order to establish itself as an authoritative voice in it’s industry.

    The contribution stage is one that requires the entire organization to work together as a whole to develop valuable, targeted content that can satiate the needs of both your industry and consumers.

    The key takeaway in this stage is – engagement. Engage your audience by offering valuable insights, information and opportunities – anything from case studies, podcasts and webinar Q&As to fundraising events and projects.

     

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    At this stage, your NGO should be consistently creating written content such as articles or news stories and ideally posting at least 2-3 times a week. Content should be dynamic and include both visual and live content as well if organizations are looking to keep up and remain competitive with these rising trends in the coming year.

    Examples of visual content include inspirational messages/quotes, memes, call-to-action graphics, infographs, videos (which can be cross-promoted on both the website and a platform such as YouTube) and more.

    Furthermore, if your organization isn’t making use of native advertising opportunities, you’re going to be left behind. The truth of the matter is that 34% of NGOs currently pay for advertising on social media platforms, and they do this because it works.

    Your end-goal as an organization at this final stage is to establish yourself as a trustworthy, credible leading voice and to generate high-quality leads by actively engaging in dialogue and showing the community that you care.

     

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    Conclusion

    Social media has completely revolutionized the ways in which businesses market themselves to their consumers, potential hires, clientele and other businesses.

    According to the 2017 Global NGO Online Technology Report, a whopping 92% of NGOs have a Facebook page with 72% being active on Twitter and 39% participating on Instagram.

    These three platforms continue to remain three of the top social media platforms used amongst NGOs but by no means are anywhere near the end-all-be-all.

    In fact, with the increasing trend in visual and live content, Youtube is steadily growing in popularity with 55% of NGOs being active on the platform. LinkedIn also remains a go-to social platform for businesses and professionals around the world with 51% of NGOs having a presence on the networking site.

    Other platforms such as Medium and Quora are also steadily increasing in popularity as organizations are finding them ideal for authentically connecting with their consumer base by providing them with useful information.

    Regardless of which platform(s) your organization decides to move with, the fundamental idea remains the same: Establish a consistent presence and offer organic connections and value to your audience.

    This proven mantra will put you on the path to long-term sustainability and success with your social media endeavors.

     

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    Growth vs. Scaling: What does your business demand?

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    With statistics showing 70% startups finding it hard to scale their business, it is easy to go wrong. If you’re amateur trying to transition from scale your business from growth, we have an action-packed article chock full of what you need to start scaling right away.

    Scaling does not replace growth, but focuses on it exclusively using strategic action plans. According to a recent study, startups that succeed with scaling, are known to raise upwards of 250% more money than they anticipated. The same study reveals that successful businesses who used scaling had upwards of 360% of user growth too!

    But, if both growth and scaling strategies increase your revenue, what makes them distinct? The smartest business minds have cracked it already. Are you ready to learn how to scale your business into a viral product?

    Growth and Scaling Explained

    There are four strategies or stages for succeeding in any business today; they are

    1. Launch
    2. Growth
    3. Sustain
    4. Scale

    When developed into effective strategies, these four steps help businesses to effortlessly transition from one to another for formulated success.

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    What is Growth?

    The percentile increase of benefits is referred to as growth in corporate lingo. It is the immediate stage after implementation where resources and revenue are equally added to the business.

    The best strategy to focus on after launching your product, growth is inevitable to the success of any business.

    Most businesses follow the model of growth to progress. To increase their profits, companies add more resources such as staff and raw materials for boosting the total products they make or clients they take.

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    What is Scaling?

    Once you’ve established consistent growth, it is time to reduce the principal costs and add more to your profits and revenue. Scaling in terms of business is creating a sustainable growth that does not eat up all your resources or revenue to expand. It increases the revenue by simultaneously bringing down the total cost of operations.

    Efficiency and replicable capabilities make a company sustainable. Scaling is a strategy to hone your skills of becoming an expert in what you do. Often, companies are stuck at the stage of growth without funds or direction due to their lack of planning for scaling.

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    Streamlining the Differences: Growth Vs Scaling

    You must start with growth, but always aim at scaling your business architecture as it is the way great entrepreneurs make their mark.

    Change is an inevitable guest that comes with growth. Millions of new startups are born every day across the world. But, very few remain or even become an industry expert. You must learn to welcome the change as unplanned changes can be costly such as in the case of Zappos who had to let go of 15% staff during their transitional stage in sustainability!

    1.    Resource and revenue

    The most straightforward difference between growth and scaling in business is the total resources and revenue generated. In a growth strategy, a business has to offer high resources for a fixed revenue but once you scale the business, your revenue grows exponentially in addition to saving the resources.

    2.    Volume in growth ncreases when you scale

    While growing a business changes the structure of your business plan, it can welcome a static or fixed growth too. On the other hand, scaling makes you grow into a big business by multiplying your growth without sacrificing on resources.

    The volume in the growth of a business is the chief effect of scaling, also referred to as long term growth.

    3.    Scaling systems can manage themselves

    While the growth of a business is measured as a single entity, scale analyzes multiple parameters. Many businesses neglect the necessity of a clear structure when they are starting out and often end up quickly overwhelmed in the face of growth.

    Scaling teaches you ways to sustain the business with more ROI while using fewer resources. A growing company will find it hard to manage itself in the face of emergencies, while a scaling business can face boon or bane in calm.

    4.    Risk Management 

    Growing comes with a lot of unplanned risks as you’re unaware of the algorithms that might affect your rate of success or failure. When you begin to scale the business, risk management comes as the insurance for your success. Scaling will help you focus earnestly on the critical tasks without compromising on your resources or revenue.

    Businesses aiming to cut down the risk with scaling require the creation of risk assessments too. Hence, scaling can help you cope with the risks better than in a growth strategy. Moreover, it will make expansion easier in the near future as well.

    5.    Recurring Customers and Revenue

    When observed exclusively, the growth of a company is based on the new customers it generates. However, scaling the business can help create sustainability by bringing in repeat customers.

    The aggregate result of standardizing the business and creating repeat processes using scaling makes your business efficient and fast. As a result, you create recurring revenue by establishing repeated actions with more ease. The repeatable business architecture of scaling relies on automated services and outsourcing.

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    Successful Strategies for Scaling your Business

    If your business is a rising startup, you might want to scale your business before it’s too late. Scaling helps to generate the revenue faster than it does with straightforward growth. The scaling strategy will give you more time to exponentially grow your business without relying on bulk resources.

    1.    Assess your Capacity to Scale

    Not all companies are easily scalable and change can often cost more than you’ve bargained for! Create a database listing the capacity of hours, work, staff or budget you can put in for scaling processes.

    To assess your capacity to scale, you must actively make plans based on your future goals. Then move forward with designing the best business architecture that you can based on these goals.

    2.    Create Realistic Plans and Estimates

    Another way to create substantial scaling structure for a business is by revamping disoriented visions and missions of the company.

    Often, companies spend more time and resources in decorating the working ethics that they forget to draft tangible data on the target reach and financial future of the company. Replace meaningless statements to create effective estimates of the budget and resources you aim to achieve. To do so, start by studying your target audience.

    Wal-mart is one of the smartest businesses that drafted a realistic scaling for better reach. Instead of chasing big cities for a rapid growth of revenue, Wal-Mart targeted the small markets in the Midwestern demographics. This way, the supermarket mogul saved energy and money to compete with fierce markets such a K-Mart and chose horizons sure to win!

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    3.    Standardize Work Habits

    Many amateur entrepreneurs aim at scaling with the misconception that standardization limits creativity. Habits are scientifically proven to ease up the brain, helping it to focus on graver things.

    In the same way, by creating regular routines and streamlining processes, you will save time, energy and money. Using automated processes for everything from project management to marketing to social media can help you focus on the newer possibilities for applying sustainability to your business.

    In fact, opposite to the consensus, standardization nurtures creativity. Moreover, automated tools are renowned for giving deeper insights about the customer engagement ratio of any business nowadays.

    4.    Re-establish the Personality of your Business

    Referred to as core competence by Forbes, scaling can be used to focus growth by harnessing the core traits of the business.

    You must revamp the aims of your company to gain the competitive strength in what you’re best at, depending on the market you’re aiming to penetrate. To exemplify an imaginary way to implement any strategy, you can start by hiring people with an expertise in interior designing, if you’re starting an interior designing firm.

    Blackberry is one of the infamous failures in the corporate sector. It failed due to lack of realistic vision, which led them to ignore the likes and dislikes of the emerging mobile audience.

    5.    Collaboration Network

    Another way to scale your resources for an exponential increase in revenue is by collaborating with other market partners and distributors who can uplift your business. You can begin by building a collaborative team or staff and then extend your community to established companies who would vouch for your services.

    Collaborating with industry experts gives you a better edge over the competitors as well as the target reach. It can even open your product to new types of customers!

    When you venture outside the business for collaboration, it creates professional alliances as well. Up to 60% startups work together and gain cost-efficiency to cross promotions and marketing bonuses. A successful scaling can be seen when Apple collaborated with Nike for producing fitness accessories for a mixed demographic!

    In a Nutshell

    We obviously recommend scaling your business if you haven’t started already. So, if you’re finding it hard to figure out distinct traits that signify the functionality of scaling over growth for businesses, now you have your answer. Oh, and you also have a few little bits of actionable advice as well because these five strategies above are customized to help businesses just like yours.

    Sources

    https://www.conversational.com/the-difference-between-growth-vs-scaling/

    https://www.inc.com/jason-albanese/how-to-scale-a-business-not-all-business-models-are-created-equal.html

    https://medium.com/evergreen-business-weekly/scale-as-competitive-advantage-when-scale-is-your-ultimate-weapon-and-how-to-use-it-917d0d0c58d5

    http://mashable.com/2011/03/14/small-business-collaboration/#827Ut2Ooz8qd

    https://www.businessbusinessbusiness.com.au/growth-vs-scale-business/

    https://joshlowryblog.com/2012/03/15/what-does-scale-mean-in-business/

    http://www.edisonpartners.com/blog/5-strategies-scaling-growth

    http://www.aberdeenessentials.com/cfo-essentials/scale-vs-growth-for-the-midsize-enterprise/

    https://www.fundable.com/blog/post/growth-vs-scaling

    https://www.techstars.com/content/homepage/statistics-scaling-startups-growth/

    https://productive.speedlancer.com/what-does-it-actually-mean-to-scale-your-startup-8cc17682b28e

    https://shockwaveinnovations.com/2013/03/16/the-difference-between-growth-and-scalability/

    https://hbr.org/2016/07/midsize-companies-shouldnt-confuse-growth-with-scaling

    https://www.forbes.com/sites/philipsalter/2016/05/02/the-six-steps-to-scaling-a-business/#40cc13a01ca9

    https://knowledge.insead.edu/blog/insead-blog/ten-pitfalls-of-strategic-failure-3225#p0j0rY8qWxoptBzY.99

    https://www.fastcompany.com/1614223/eleven-lessons-scaling

    https://www.marketingdonut.co.uk/marketing-strategy/cost-effective-marketing/how-to-set-up-a-successful-marketing-collaboration

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    Black Friday Marketing/Advertising

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    With buying percentages expected to increase up to 47% when compared with last year’s BFCM sales, you need to gear up advertising methods for Black Friday in 2017 right away!

    So whether you’re an offline or online business, we have gathered the most effective strategies for Black Friday Market Advertising that can rock your sales. In short, we will help you employ the smartest marketing tips so that you can also get a mug full of Black Friday Gold!

    7 Pro Tips for Black Friday Advertising

    Online deals are expected to reach $3.52 Million for Black Friday — but all these products won’t sell themselves.

    With the biggest shopping event just days away, you may have missed out on excellent advertising opportunities already. Rest assured, we have the blended the best digital and physical tricks to make a blast with BFCM advertising this year.

    1. How to Start early on Black Friday

    Don’t wait until the eleventh hour to prepare for Black Friday. For both Black Friday and Cyber Monday (BFCM), fishing early will land you the best customers. Starting your campaigns in September or even the second week of November is ideal.

    •          Create a plan that Works

    The motive is to ensure that you do not face unexpected disasters and the customers do not see your deals surprisingly, when BFCM finally dawns.

    •          Take an Accurate stock of your inventory

    Most Black Friday shoppers prepare their shopping list early. If your store is a brick and mortar retail space, start by updating your stock inventory RIGHT NOW!

    •          Create a Content or Ad calendar

    Based on the total items to sell and discounts you offer, create an ad calendar listing your product launches, blog posts and other campaigns for Black Friday. Don’t forget to create the best promotional offers during BFCM week!

    •         Contingency plans

    Many things can go wrong during BFCM. So, begin risk assessment plans such as hiring temporary staff and creating backup plans early. Create a customized BFCM orientation for your staff and affiliated companies too.

    ·         Exclusive Landing Page since Thanksgiving

    Next step is to update your website with an exclusive landing page. Add Promo Codes, lead pop ups and countdown timers on the BFCM Landing page since the Thanksgiving weekend.

    ·         Email marketing for Notifying your Customers

    According to Custara, 25.1% sales during Black Friday are a result of influential email marketing campaigns. By revamping your subject line, and timing for emails, you can create up to 330% increase in engagement with every email!

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    2.  Social Media Promotions for Black Friday

    To start your advertising campaigns, conduct social media listening and find the trending topics on Black Friday.

    ·         Facebook

    The most popular social media platform with over 2 billion active users, Facebook can be used for BFCM by creating sponsored ads or via influencer marketing. The best way to use Facebook for Black Friday is by joining FB Groups with significant following such as Black Friday +Christmas Deals and Black Friday & Christmas Toys to promote your deals.

    ·         Instagram

    With Instagram having released the brand new feature of going live with a friend, you can incorporate the best strategies for influencer marketing here. Use Instagram Stories to promote your best deals and maximize your reach.

    ·         Reddit

    Considered the Guru of social media forums – Reddit is the 8th website with the highest visitors across the globe. Using subreddits such as r/BlackFriday/, you can target the customers with attractive AMAs, contests and deals about your products on BFCM.

    ·         Pinterest

    Boasting over 175 Million users worldwide, Pinterest for Black Friday can turn your products viral. By creating boards to pin your best products and deals, you can assess the involvement of the audience too. Making buyable pins are another excellent way for advertising on Black Friday.

    ·         Twitter

    Adding hashtags to your Twitter promos will be effective on Black Friday as the platform claims up to 330 Million active users! The most popular hashtag to use on Twitter is #Blackfriday.

    ·         Quora

    Having reached 50 Million to 100 Million users within one year, Quora is a question-answer forum to advertise your Black Friday deals. It can be used by promoting the best deals as answers to the most popular questions on BFCM.

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    3. Focus on the customer

    Customer service and customer experience are vital to ensure that your customer shops for long and in excess, at your store on Black Friday.

    ·         Segment your Customers 

    If you’re a brick and mortar store, it is best to hit the streets to find people and manually hand out coupons to the public. You can also segment your customers based on their clicks and engagement online by using website tools such as GetResponse.

    ·         Place for Shoppers to relax or sit

    Black Friday rush is daunting and rarely reviewed as smooth. Offer a respite to your customers with a place to sit or refreshments. Moreover, if you want to see added customers buying stock, this is the best way to advertise in return of the facilities you offer during the prime hour!

    ·         Free cookies and In-Store Pickup

    Extending the respite, you can also offer free cookies to entice new customers to your brick and mortar store. Offering free shipping is another excellent way of enticing customers to your webpage. Alternatively, offering in-store pick if you have a retail store as well, cuts the mailing delay for many customers. Moreover, it will boost small purchases from foot traffic too!

    Source

    4. Incentives

    Add-on incentives are a great way of luring your customers to your shop or page. As BFCM is a savings extravaganza, incentives are considered mandatory for making a Black Friday fortune.

    ·         Referral Programs, Contests and Giveaways

    Referral programs offer discounts or coupons to customers when customers refer a friend or acquaintance to your store. Dropbox was once such company that increased growth by 3900% with referrals.

    Quiz contests are another way of boosting your reach if you customize the same with holiday themes for portraying a wide variety of products or deals. You can add giveaways or discount coupons to contest winners during BFCM!

    ·         Free Shipping and Special Deals 

    From creating printable gift cards to VIP Discounts, offering in-house deals to your customers can boost excitement and make them purchase right away.  You can also send promo codes to customers via email quoting it as special deals.

    ·         Price matches and hourly flash sales

    Hourly sales with shocking discounts make the big bucks on Black Friday as they are considered as sales motivators. Akin to the lightning deals on Amazon, offer your products at a slashed price for one-hour to see dramatic purchases!

    Source

    5. Leverage deal sites

    An ideal place to promote your deals, deal sites are excellent as most black Friday shoppers often scout far and wide for savings.

    ·         How to use Deal Sites on Black Friday

    Make a record of the best deal sites with highest customer reach for your niche. Select relevant deal sites that permit business owners to submit deals.

    ·         Best deal sites to use on BFCM

              Offers.com
              GottaDeal
              CouponShutter
              CouponThief
             SlickDeals

     


    Source

    6. Upsell and Cross-Sell

    Offering complimentary accessories or products with the target product chosen by the customer can add more purchases to the cart.

    •          Pricing Rule of 25

    When you upsell or cross-sell products, the added product must not be more than 25% of the original product.

    •          Ways to Upsell on Black Friday

    Upselling refers to selling a product of higher price than the opted product by the customer.

    -Smart Upsell

    By using the stored data to reveal the customer purchase and browsing history on your website, you can smartly use upselling during BFCM. Boost Sales report $3,579,000 in bonus purchases that came with upselling.

    -Custom Upsell

    You can customize your upsell strategies for BFCM by motivating the buyer to add an expensive item to the cart. Custom upsell is added by replacing the target item in the cart with the upsell product.

    •       Ways to Cross-Sell on Black Friday

    Cross-selling refers to promoting products of similar value or category as the target product chosen by the customer.

    •         Bundle up to 3 Items

    In cross-selling you can add up to three bonus items with discounts or slashed price rates in addition to the target.

    •           Multiple Offers for the Target Product

    You can add multiple types of complementary products with respect to the target product.

    Source

    7. Multi-Channel Selling

    From digital to retail, multi-channel selling maximizes your customer reach by selling the products where your customers.

    ·         Is your Website Capable of Black Friday Rush

    The first step for customizing your website for increased sales and traffic is by optimizing it for your target audience. If your website can’t take the surge in traffic and higher demand during the Black Friday sale, your campaigns will be a failure.

    Test your website using Loadimpact or Blitz to ensure Black Friday Sale will not crash your shopping portal.

    ·         Mobile optimization

    According to research, shoppers spend 51% time using internet on mobiles unlike 42% on desktop. Moreover, with customers reviewing every purchase online prior to buying, mobile optimization is the key to increasing your BFCM sales.

    Conclusion

    BFCM predictions state that shoppers will extend Black Friday and Cyber Monday to 2-3 weeks after too. As a bonus, open your shops late to beat the competition and appeal to a vast demographic as most vendors open too early, making the customers suffer.

    Opening late can also save your time, money and energy instead of competing with big sellers around the curb. Combined with our expert tricks and tips to maximize your sales on Black Friday through advertising, you can run the BFCM sales easily this year! So go get ‘em tiger!

    Sources

    https://www.clickz.com/when-should-you-start-your-holiday-marketing/23652/

    https://bestblackfriday.com/blog/black-friday-cyber-monday-spending-trends-numbers-statistics-predictions-for-2017/

    https://www.facebook.com/groups/881072388571442/

    https://www.facebook.com/groups/bestblackfriday/?ref=br_rs

    https://www.reddit.com/r/blackfriday/

    https://business.pinterest.com/en/blog/175-million-people-discovering-new-possibilities-on-pinterest

    https://beeketing.com/blog/black-friday-marketing-2/

    https://beeketing.com/blog/black-friday-marketing/

    https://www.marketingmacros.com/single-post/2016/12/19/Top-5-Spending-Stats-from-Black-Friday-2016

    https://quickbooks.intuit.com/r/marketing/11-black-friday-marketing-tips-for-your-small-business/

    https://www.inc.com/ari-zoldan/want-to-win-big-on-black-friday-10-best-strategies-for-businesses.html

    http://www.getresponse.com

    https://beeketing.com/blog/how-to-excel-upsell-and-cross-sell-strategies-to-rocket-sales-for-your-online-business/

    https://beeketing.com/blog/the-definite-guide-to-create-best-upsell-and-cross-sell-offers-that-can-sell-and-convert/?utm_channel=blog&utm_medium=SEO&utm_term=blackfridayideas

    https://www.oberlo.com/blog/black-friday-marketing-ideas#10_Create_a_content_calendar8211_Black_Friday_Marketing_Ideas

    https://squareup.com/townsquare/black-friday-marketing-ideas-how-to-stand-apart-from-the-pack

    https://www.forbes.com/sites/deborahweinswig/2017/10/27/2017-black-friday-and-cyber-monday-predictions/#4517b0815f14

    http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

     

     

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