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    improving search engine rank
    SERPs 101: How to Improve Your Search Engine Ranking

    Did you know that a whopping 90% of the population never scrolls past the first page of Google? When was the last time you’ve taken a moment to check where your website shows up when you type in your business name or important keywords related to your company? If you just so happen to be like countless other businesses out there, then chances are your website might not pop up within the first 10 spots. Heck, it might not even pop up on the first page at all.  The good news is – you have the power to change this. If you’re interested in learning more about how you can effectively monitor and improve your search engine ranking, then this article is just for you.

    What are SERPs?

    “SERPs” is simply an acronym which is widely used to abbreviate the term  search engine results pages. SERPs are the pages which pop up when you type an inquiry into a search engine such as Google.  There are countless pages which are often returned upon the input of an inquiry — far too many to go through. This is because Google alone indexes trillions of website pages. So, what Google does, is it prioritizes these results for you based on their likelihood of providing you an accurate and robust answer and then displays them to you in hierarchical order.

    Why search engine rankings are crucial to success

    Google’s search engine algorithm essentially attributes a SERP score to every page on your website. Your SERP score, or search engine ranking, is directly related to the effectiveness of your search engine optimization (SEO) tactics, your marketing campaigns, as well as the length of time that your website/brand has had to establish trust with Google’s algorithm. Unfortunately, the truth of the matter is that it’s extremely difficult to outrank major brands and companies for the simple fact that they have significantly deeper pockets than you. But, this doesn’t mean that all hope is lost. You still have a chance at ranking high for keywords, especially niche keywords and getting on the first page of Google. All it takes is some hard work and commitment.

    Are you aware of Google Algorithm Latest Updates? - Home

    Source

    How to improve your SERP ranking

    Fortunately, there are numerous steps you can take to help improve your SERP rankings.  However, in order to be effective, you’ll need to stay dedicated and focused. By crafting effective marketing and SEO campaigns and staying patient, you can work to begin to improving your SERP ranking one day at a time.

    1. Marketing

    Crafting effective and compelling marketing campaigns is a crucial step when it comes to improving your SERP score. The more mentions, hashtags, articles your brand has, the stronger it becomes in the eyes of Google’s algorithm. To be honest with you — it’s pretty much a popularity contest. And to be blunt — the major corporations are always going to win. This is because they have countless resources they can pool into their marketing strategies, whereas the average business is often limited by their budget. But, this doesn’t mean that you can’t create viral content, work on increasing your popularity on social media or work hard to get influencers to tout your brand/services! 

    Fortunately for you, there are numerous tools available which can aid in your efforts to craft more effective digital marketing campaigns. Much of it begins with performing diligent research and finding the right keywords, topics and trends to touch upon. Most recently, influencer marketing has become an extremely popular way to get your brand out there and repped by popular figures within the social media space. So, take the time to tap into some influencer marketing agencies to see how they can help you increase brand awareness and establish an authority presence in the digital space!

    2. SEO

    SEO is another critical component to improving your search engine ranking. Is your website optimized to the fullest? Are you leveraging niche and long-tail keywords as a way to combat against the monopoly that many large corporations have over SEO? We’re not just talking on-page SEO — technical SEO is just as important.

    Lucky for you, there are also numerous tools available on the market to aid you in these efforts as well. Whether you use a plug-in such as YoastSEO or tools such as Google’s Keyword Planner, Backlinko or Ahrefs, you can rest assured that you’re in good hands. If you find that you just don’t happen to be the savviest when it comes to this, don’t be afraid to reach out to an expert and ask for help. Companies such as ours specialize in aiding businesses such as yours in increasing their search engine rankings effectively and efficiently.

    3. Being Patient

    The truth of the matter is that increasing your search engine rankings doesn’t happen overnight. So, naturally you’re going to want to be wary of any services which promote instant or unreasonably fast results. You simply can’t rush the algorithm. You can help it along by doing your best to implement strong and effective tactics, but overnight success is few and far between. Be patient. It takes a while to establish your brand/website as trustworthy in the eyes of Google’s algorithm. But the good news is that the longer you stay dedicated, the more you’ll continue to build up your trust.

    Example Search Rankings Report

    Source

    Monitoring your search engine ranking

    When it comes to establishing your presence on search engine results pages, you’ll need to do more than just implement tactics in order to improve your ranking. This is because rankings are far from static and constantly changing as information continues to be indexed by Google’s algorithm every second of every day. This is why consistently monitoring your ranking is so essential. When you monitor your rank, you gain access to valuable information which can help to fuel your strategies and tactics for improvement.

    For instance, let’s say that you decide to implement a keyword strategy. You pretty much will be left mostly in the dark with regards to how effective it is or isn’t without monitoring. However, when you do implement a process for monitoring, you are able to see how effective your strategies are and how your website is performing in response to their implementation. Fortunately, there are numerous tools on the market such as SEMRush, MozPro and Ahrefs which can help provide you with in-depth analytics and tools which can be leveraged in order to help you monitor and track your rank.

    Monitoring your competitor’s SERPs

    Monitoring your search engine rankings is crucial in determining your status and driving your strategies. However, it’s not just your own website that you should be concerned about. Who are your biggest competitors? We’re not talking big name companies and corporations. We mean the companies within your niche which are performing slightly better than you. If you don’t know the answer to this, then you’ll have to dig in your heals and do a little research first. Once you know the names of a handful of companies as such, you’ll need to start monitoring their status, performance and progress as well. When you begin monitoring your competitors’ rankings, you gain access to valuable information which can help fuel your strategies for improvement.

    For instance, let’s say you find that your competitors are ranking high for a certain number of keywords. This is great information to know, because it helps inform you on which keywords you should use in your strategy. Or perhaps, you’ve noticed that their ranking is fluctuating a bit or has taken a nosedive after the implementation of a strategy. This can help you be aware of things not to do so that your website doesn’t have the same fate. On the other hand, if they’re performing well, then gaining access to analytics on their performance can help you effectively mirror some of the positive tactics they’ve implemented. Remember: consistently monitoring your competition is every bit just as important as monitoring your own performance because it can help provide further insight into the steps you need to take in order to stay one step ahead.

    Conclusion

    Your SERP score is arguably one of the single most important things to focus on if you’re looking to improve your online presence and grow your business. If you’re looking to increase your search engine ranking, then you’ll need to focus on a combination of effective marketing, SEO and monitoring/tracking strategies in order to do so.  Fortunately, there are numerous tools available on the market in order to help you achieve your goals. Use this article as a guide to keep yourself on track and to get off in the right direction when it comes to improving your website’s SERP score. And remember – nothing is going to happen overnight. Beware of any products or services which promote unrealistic results. This takes a tortoise versus a hare mentality. Improving your search engine rankings takes time, dedication and consistent effort. However, the benefits are extremely worthwhile.

     

    Which tools do you use to monitor and/or improve your SERP score? Let us know your experience with them in the comment section below! We’d love to hear from you!

    _______________________________________________________________________
    Sources:

    Lesson #28: How important is it to be on the first page of SERPs?

    https://searchengineland.com/googles-search-indexes-hits-130-trillion-pages-documents-263378

    https://www.forbes.com/sites/thesba/2014/10/30/seo-basics-for-small-business-owners/#19e1ba124812

    How to Monitor Search Engine Rankings

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    voice search optimization
    Everything You Need to Know About Voice Search in 2020

    Over the past few years there has been a marked rise in the growth of voice recognition software and it’s easy to understand why. Many of us lead demanding, busy, on-the-go lifestyles and as a result, convenience has quickly become of paramount importance to the average consumer. According to a recent PWC report an astounding 71% of individuals surveyed said they would rather use their voice assistant in order to conduct a query as opposed to physically having to type it into their device. Voice search isn’t something of the future – it’s here – loud and clear. ComScore infamously predicted that 50% of all searches will be voice by 2020. We may not be there just yet, but that doesn’t mean we’re not close. If you’re interested in learning more about voice search and the various simple steps you can take in order to prepare your website for 2020, then this article is just for you.

    Timeline of mainstream voice assistants

    Source

    A brief history of voice search

    Voice recognition software has been around since the 1960’s so it isn’t exactly new, but mass mainstream adoption and commercialization voice assistants is. Google first rolled out Google Voice Search in 2010. The system required users to call into a telephone number at which point they were prompted to speak their search query and wait for results to populate on their mobile device. Needless to say, it didn’t catch on all too quickly.

    In October of 2011 Apple introduced Siri as the first digital virtual assistant with their iPhone 4s and Google rapidly followed suit by introducing Google Now in May 2012. Microsoft and Amazon quickly threw their hats in the ring with Cortana and Alexa in 2014 and Google released Google Assistant in 2016. Now we’ve got Samsung’s Bixby and IBM’s Watson as well. Today, voice recognition software is encoded in everything from mobile phones to laptops to watches and personal home devices. Practically everyone wants a virtual assistant. Which leads us to our next section.

     

    Have you used voice search to find information for a local business in the last 12 months? | BrightLocal Voice Search for Local Business Study

    Source

    The growing demand for voice search optimization

    Today, voice recognition software is encoded in everything from mobile phones to laptops to watches and personal home devices. Practically everyone uses voice search and as a result, the industry is a-booming. According to eMarketer, voice commerce sales peaked to an astounding $2.1 billion last year alone. Juniper Research further estimates that there will be a whopping 8 billion digital voice assistants on the market in use by 2023.

    When it comes to voice search, Amazon leads in the voice-enabled speaker device market but Google still dominates the search engine market with a share of 92.71%. So, needless to say, when they start to make updates in order to further accommodate voice search, everyone takes notice. Their 2013 Hummingbird update changed search in profound ways by emphasizing natural language processing and taking into consideration things such as context and user intent. As a result, the focus became less on keywords and more on conversation and meaning.

    This algorithm update coupled with the widespread popularity of smart devices using voice recognition software means that companies now more than ever need to be prepared to optimize their websites and content accordingly.

    voice query length.png

    Source

    5 Ways You Can Start Optimizing for Voice Search Today

    According to recent data from Location World, approximately 2 in 5 adults use voice search at least once daily — and it they use it for more than just finding out information. According to recent data from Amazon, the use of Alexa for shopping more than tripled in 2018 from the previous year (NOTE: at VisioneerIT, we offer voice search technology which can help you sell your products using Alexa voice).  It’s important to note that there’s a significant difference between typed and spoken queries and as a result, voice search optimized websites will have a much greater advantage in 2020. If you’re looking to nab position zero, then we have 5 steps which you can use to get you started off on the right foot.

     

    1. Use natural language

    Let’s say you’re looking for some great grub in your area for the evening. If you head to your go-to search engine, your query ‘might look something like “best restaurants near me”. However, if you’re like the many individuals who use a voice assistant on your mobile device, your query is most likely to sound more along the lines of “what are the best restaurants near me?”. Our point here is that voice search queries tend to be longer than your average typed query. Not only that, they also tend to be conducted in a conversational tone. This is the exact opposite of what is expected when it comes to typed queries. Instead of ruthelessly optimizing for keywords, focus instead on what you need to do in order to optimize for semantic search. Use conversational keywords and phrases that are common when speaking and phrase these long-tail keywords in the same manner in which they are usually spoken. It’s not only ideal for voice search, long-tail keywords are furthermore a great strategy to use for traditional SEO.

    2. Question phrases

    When someone is conducting a typed query on a search engine, the goal is generally to get the main idea across as succinctly as possible. You’re not exactly trying to write a novel. If you’re looking for a black 1981 Pontiac Firebird you might type something like “1981 black Pontiac firebird for sale”. It’s not exactly a beaming example of English grammar. However, when using voice search, users tend to frame queries in the form of questions such as “Where can I find a 1981 black Pontiac firebird for sale?”. Keep this in mind when it comes to optimizing for voice search. It’s important to consider user intent as well as to think of ways to include potential questions your audience may have in your content, headers or subtitles. Not exactly sure where to start? There are numerous resources online which can help you identify the various questions your target audience may have surrounding your topic. Answer the Public is an immensely popular tool as such.

    3. Aim for featured snippet quality

    You may not exactly know what a featured snippet is by just hearing the name but you’ve definitely seen one. These little guys are the pieces of content that have been awarded the ever so coveted spot of position zero. They are above-the-fold snippets of useful information pulled from only the most worth of articles and featured in the spot before the rest of your search engine results. According to SearchEngineWatch, you can pretty much be certain that if the search results which get pulled up for your query include a featured snippet, your voice assistant is going to pull its answer from it. So, if you’re looking to rank highly in voice search results, you’re going to want to focus on making sure that you are delivering high quality content that Google would display in a featured snippet.

    4. Structured data/schema markup

    Structured data is a system where names are paired with a value in order to help search engines when it comes to indexing and categorizing website content. A while back Google, Bing, Yahoo and Yandex got together and came up with Schema.org (aka Schema) as a way to help people provide the information that their search engines need in order to provide the best search results possible. Schema is “a semantic vocabulary of tags” (aka microdata) that you can manually add to your HTML code in order to make it easier for search engines to read, interpret and represent your webpage. It often results in rich snippets of information being displayed (i.e. star ratings) underneath the title of your webpage. This tactic has been proven to not only increase click-through rate but to also drive traffic and provide a competitive advantage to websites which use them. While you will need to know a thing or two about code, you don’t necessarily have to be an expert in order to implement it. You can easily generate your own code for your webpages by using Google’s Structured Data Markup Helper.

    5. Improve your local SEO

    Voice search tends to be more mobile and locally focused. In fact, one 2018 study conducted by BrightLocal found that a whopping 58% of individuals use their voice search in order to find local businesses. It also found that consumers are most likely to use voice searches in order to find additional information about businesses that they are already familiar with. This really comes as no surprise as people tend to use their voice search when they’re already on-the-go or planning on going somewhere. In fact, the phrase “near me” is extremely popular when it comes to voice searches. Most of these search bots use business listings in order to find the requested information. The quickest and most simple way to do this is to head on over to Google My Business and register your company. Fill out as much information as possible and make sure to keep it accurate and up to date.

    Conclusion

    Gartner predicted that by the year 2020, approximately 30% of all searches will be screenless. We still have 11 months to find out if that prediction pans out, but the truth of the matter is that you can’t afford to not be prepared. Optimizing your website for voice search is no longer an option – it’s a necessity. Use this article as a useful guide to help you get caught up on all things voice search related and to help strengthen your website so that you have an added edge over the competition in 2020.

    Are you interested in leveraging voice search to help increase sales? At VisioneerIT, we offer voice search technology which can help you sell your products using Alexa voice. If you’re interested in learning more about how you can increase customer loyalty and improve your sales, contact us today at www.visioneerit.com.

     

    _______________________________________________________________________

    Sources:

    https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018

    https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459

    https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812?mc_cid=da020f88d1&mc_eid=31cb543a39

    https://www.branded3.com/blog/locationworld-2016/

    https://www.thedrum.com/opinion/2018/11/08/how-prepare-your-content-voice-search

    https://www.searchenginewatch.com/2019/01/11/voice-search-optimization-guide-2019/

    https://www.wordstream.com/blog/ws/2017/03/14/google-voice-search

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    boost organic search rank seo strategies
    Boost Organic Search Rank with these 11 SEO Strategies

    So, pretty much everyone understands the importance of implementing SEO and how it can help boost organic search rank. When it comes to SEO, there are countless ways that you can work to improve your website.

    When it comes down to it, each and every single little improvement made should be viewed as a milestone of sorts. While each change may not have a momentous impact on your organic search rank, it is important to understand how necessary it is to view it from a holistic level.

    Think of it as getting into shape. You understand the importance of a lifestyle overhaul and how essential each and every step along the way is to achieving your overall goal. So, you start with increasing your water intake every day and then, you add more fruits and vegetables to your diet and then you start to cut out the red meat.

    Each and every step in and of itself isn’t going to yield an extraordinary result instantaneously, but when compounded, they do indeed yield awesome results. This is the same with SEO.

    Choosing the right path

    There are two approaches businesses can take when it comes to making an impression on  the search engines of today. These are referred to as White Hat or Black Hat techniques. White Hat techniques for SEO include legitimate ways to boost your SEO rankings based on SEO best practices. However,  black hat techniques are those which are used to take shortcuts around Google’s standards.

    black hat white hat seo

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    While results from black hat techniques may yield positive benefits in the short term, it’s important to understand that Google’s algorithms are becoming more and more sophisticated every single day.

    There have been plenty of individuals who went to bed with nicely improved organic rankings one day only to wake up in Google’s “sandbox” once the algorithm realized the black hat techniques being used.

    Good luck getting out of there. Trust is everything to Google’s algorithms and breaking that trust results in extremely harsh, long-lasting penalties. You’ll be better off deleting your website completely and just starting over from scratch. 

    To outsource, or to not outsource

    Making the decision to move forward with your SEO strategy in a legitimate manner is pretty much a no-brainer.  However, outsourcing is a completely different ballgame. The truth of the matter is that outsourcing for SEO can easily become quite expensive.  This is because SEO doesn’t just take time in order to yield results, it takes a lot of hard work and technical expertise.

    According to recent data, the average SEO expert charges anywhere between $80 and $130 per hour for their services. Furthermore, most SEO agencies require retainers between $750-$1500 per month. Then there’s the prospect of having to vet the agency or individual and their credibility. This is absolutely crucial in determining whether or not you are going to move forward with a prospect, but it can be practically impossible to do if you, yourself are not well-versed in SEO.

    Needless to say, many small businesses simply just don’t have the luxury to outsource. This pretty much leaves them with two options:

    1. Put SEO on the back burner for the time being until enough capital is raised.

    OR

    2. Take the time to learn SEO best practices so that they can start implementing them themselves.

    The search engine optimization process can be extremely technical in nature, and as a result, it is always recommended that you hire an expert. However, that doesn’t mean that you can’t take some steps to get your brand started off on the right foot. If you’re a business looking to improve your organic search rank, we’ve included 11 proven strategies you can use to help boost your organic search rank today. These are white hat techniques to help get you ahead of the game, everything from advanced keyword research to smart ways for creating user-generated content.  So take a look.

    11 SEO Strategies Which Can Make Your Website Popular

    While writing amazing content is important to engage your audience, what’s the point until the search engines start sending relevant traffic to your webpages

    Optimizing your website for search engines is the standard means to boost traffic and revenue. Using the right technique is crucial to expose your website to the target audience and even avoid penalization from search engines.

    b2b content marketing tactic usage

    Source

    1.    Targeted Content Marketing Strategy

    Excellent content is fundamentally essential if you’re looking to crack the SEO code and rank your website higher in the search results. As Google is not the sole search engine you must focus on high domain authority and most importantly,  start with a bulletproof content marketing plan.

    If your content is uniquely valuable to the search engines, it will automatically provide free promotion by driving traffic to your site. Google is very much like Amazon in that they place an unbelievably high value on their consumer’s experiences.

    You want to give the search engines as many opportunities to index your site as possible. This builds trust and thus, increases your organic rank. But, once content is posted, don’t just forget about it.

    Old content still provides a plethora of opportunities for updating and indexing. Keeping your content evergreen and always updating your posts with fresh statistics, data or insights is crucial to gaining the most out of it. Every time you do these updates, it works in your favor because the search engines sees this as new content within your post available for indexing.

    • Create unique content and niche pages around Main Keyword(s).
    • Add high quality content such as White Papers, Guides, How-to Posts and engaging Videos.
    • Publish regularly.
    • Use A/B splitting to rate your design and content strategies.
    • Avoid publishing subpar content—check out your competitors to get a baseline.
    • Use Flesch Reading Test to confirm the readability of your content.

    guest blogging seo

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    2.    Influential Content Creation

    When Silvio decided to include guest posting into their content strategy, they were blown away by the results they achieved in just a span of 5 months. For search engines to consider your content valuable and unique, you need authority figures to vouch for your claims. One easy way to do so is by using an influential person in your niche to write on your website.

    Your audience will listen to the guest writer earnestly if he or she already has a strong online presence already. Moreover, guest posts often attract viral attention and free promotion too.

    • Make a list of top blogs relevant to your niche using Google and Social media search engines.
    • Follow popular expert bloggers in your industry.
    • Use guest post writers from high authority websites to create content for you.
    • Write guest posts on other websites and ask for exchange posts.

    backlinks seo

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    3.    Outbound and Inbound Backlinking

    One of the results of guest blogging is that you get links back to your website. Outbound backlinking involves referral links from high authority domains to your website or vice versa. There are two types of backlinks: internal and external. Inbound backlinks are links between content  on your website while outbound backlinks are hyperlinked anchor texts from other websites.

    When your website receives an outbound backlink from a website similar to yours, it acts as a certificate of authenticity for your webpage.

    • Write a guest post about your website on a high traffic website with backlinks and ask for an exchange.
    • Seek out owners of websites akin to yours and initiate contact. Once you establish the friendship, request a backlink.
    • Give interviews to popular shows and critics in your niche.
    • Add a clickable icon that says “Link to This” underneath your posts.

    keyword research seo

    Source

    4.    Keyword Research and Use

    If you want to be featured on Google, you must use keywords that are popular amongst your target audience. SEO tools including Google Analytics will help you collect high traffic keywords with low competition to captivate and attract potential customers.

    Adding the right keywords contextually into your posts will prove your value to search engines and help boost organic search rank. Avoid keyword stuffing or choking as these are black hat SEO practices known to disrupt the readability of a document, ultimately penalizing your page. You often see a keyword density of 2% as the ideal standard.

    However, anyone whose written content for a living will tell you that a 2% keyword density will significantly impact the readability of your content and will come off as sales-y. Generally speaking, you should write naturally.

    If you’re doing your part and writing about the proper topics, your keywords will flow into your content. Then, once your finished, go back through content and optimize it for keywords as much as you can without making it sound robotic and decreasing the readability.

    • Use Google Adwords Keyword Planner to research focus keyword.
    • Add the focus keyword in the Title of your Post, URL, First Paragraph, Header (H1), Sub-Headers (H2), Meta Description, Alt Text for Images, External backlinks, Internal Backlinks and Special texts (Bold and Italics).
    • Insert keywords with reasonable gaps of 1 to 2% density.
    • Add Long Tail Keywords with up to 4 words including the focus keyword. Long-tail keywords generate high-quality traffic in comparison with standard keywords and are a great tactic to make regular use of.
    • Use synonyms of the focus keyword in the article to prevent keyword stuffing.

    seo meta description  

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    5.    Meta Description and HTTPS

    Meta Description is the gist of your post seen under the URL on a search engine. It’s that block of text you see underneath the title of a search result. It’s so unbelievably important not to forget about this. Keep your meta descriptions compelling to captivate the reader and pick you over the competitors and don’t forget to include your main keywords.

    An HTML tag with up to 160 characters, the meta description is indispensable for on-page SEO rich content.

    ssl seo

    Source

    Another factor which can help boost organic search rank is the presence of HTTPS in your URL against HTTP. This is a security standard and you should know that Google advocates HTTPS conversions for SEO such that they rank websites with HTTPS higher than those without.

    Why? Because they’re more trustworthy—and building a relationship with the search engines is much like building any relationship in real life. It takes consistent, long-term exposure and trust.

    6.    Regular Professional Analysis

    If you’re looking to boost organic search rank, conducting regular technical assessments of your website are necessary. From improvising the structure of your website for SEO to making it error free, many factors add to the quality of a website. Moreover, Google updates are often drastic and may leave your website barren if you are not updated with its every day SEO news and best practices, which change quite frequently

    • Use Google Webmaster Tools or Analytics to understand how the search engines rank your page.
    • Proofread your content to remove spelling and semantic errors.
    • Hire an expert to keep your on-page SEO up-to-date.
    • Use an SEO tool such as Yoast SEO to help with your organic search rank.

    user generated content seo

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    7.    Seek Verified Reviews & Other Forms of User-Generated Content

    From attracting clicks to regular traffic, user reviews and other types of user-generated content such as comments and forums hold an important role in the search engine ranking of a website. Authentic user-generated content offers  fresh and uniquely valuable content for search engines to confirm the unique quality of your services.

    According to statistics, 90% e-commerce website visitors check reviews before opening a website. Moreover, every review, comment, post, thread or update is a type of cost-free content generation directly from the target audience.

    • Proactively ask or request users to post reviews on your websites.
    • Publish the top reviews on your landing page to keep the audience engaged.
    • You can also create a forum to boost the online presence of your brand.

    canonical urls

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    8.    Canonical URLs

    The content on your webpage must offer unique value to the visitors. But did you know that if your website content is available on more than one links over the internet, you will be penalized  by the search engines ? This is because when the algorithm sees duplicate content on more than one URL, that you’re trying to pull a fast one.

    So, make sure that you’re using canonical URLs so that you can communicate to the search engines that the pages within your site with similar URLs are one in the same. This applies particularly with e-commerce websites, as often you will find products or content applicable through different routes.

    For example, let’s say you are an online clothing retailer. A particular men’s jacket is accessible to a consumer if they go to the homepage, click on the category of “Men’s Clothes” and then click on “Outerwear”. This provides the product with a specific URL link.

    However, many times this is not the only way to get to this product on a page. For example, you could have an entire section of your website dedicated to “Fall Styles”. So if the consumer clicks instead on “Fall Styles”, “Men’s Clothing” and then “Outerwear”, this provides an entirely different URL, despite the fact that it’s taking you to the same product.

    • Avoid boilerplate content (text duplicated in a different context) and print pages of the posts.
    • Restrict similar Keyword Tags.
    • Check if session IDs in URLs are creating multiple URLs for the same page.
    • Instead of sharing the same website via multiple domains, confirm one domain and add 301 Redirects to the other.
    • Use canonical URLs as an SEO best practice.

    website conversion rates

    Source

    9.    Loading Speed of your Page

    Believe it or not, increasing the speed of your website can help boost organic search rank. High quality images and video are all great to have, but if they negatively impact your page load speeds, you’ll find yourself struggling to rank higher. In addition, long server response times ultimately increase your bounce rate.

    The hard truth of the matter is that the average visitor will simply close out of a website that refuses to open within 3 seconds. This is why it’s so important to maintain quick loading speeds for your page.

    • Run a page speed test to find the elements that delay loading speed your website.
    • Optimize high-resolution images to fit the web.
    • Add Cache Plugins to reduce loading time by pre-loading the page.
    • Use HTTP2 for increased user engagements on your page.

    how social media supports seo

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    10. Social Media Presence

    In this age of viral videos and Instagram magic, an active online presence on social media is essential, especially if you’re looking to boost organic search rank. The best way to leverage your prospects using social pages is by creating content that increases the engagement of potential customers via official social media pages of your brand.

    Multiple social media accounts offer unique ways to promote your Webpages. What’s more, it will also create outbound links to your website, boosting its rank on SERPs. If you’re an e-commerce site, adding links to your social media pages will increase trust and loyalty of your customers and search engines towards the brand.

    • Add Social Media buttons on your page to increase visibility to the visitors.
    • Promote your content on Social Media Pages using posts, images, videos and gated content.
    • Ask your followers to comment and share your posts.

    mobile usage stats

    11. Mobile Optimization

    Google says there is no stop to the incoming mobile revolution. There’s no denying that more searches now than ever are conducted on mobile phones than on any other device. This is old news. But as the years go on, the increase in this percentage steadily continues to skyrocket.

    In fact, many industries, especially B2C businesses are seeing up to 85% of their sessions being conducted on mobile devices. The takeaway? If you’re not optimized, you’re ancient. If you’re truly looking to boost organic search rank, you’re going to have to go mobile.

    mobile optimization seo

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    As the web prepares to optimize for the small screen, search engines are creating algorithms to rate mobile-friendly websites.  To implement mobile optimization for SEO, create Accelerated Mobile Pages or AMPs to serve as a second website exclusively for mobile users.  This will easily help you boost organic search rank and gain a competitive advantage over your competition.

    seo tactics

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    Conclusion

    With Google and other search engines updating their algorithms drastically, sticking to a universal SEO practice is ineffective. The truth of the matter is that best practices aren’t static in nature — they’re constantly evolving as Google continues to update and tweak its algorithms. This is another reason why hiring an SEO expert is often such an essential step in boosting organic search rank. The last thing you want to do is spend time, money and resources implementing tactics which are no longer effective. However, if you take the time to stay up-to-date on current methodologies and strategies, then you can effectively implement a few simple tactics in order to hold you over until you are ready to commit to a seasoned pro or agency. Stay informed, stay hungry and get started today on boosting your organic search rank so that you can set yourself up for success.


    Are you interested in learning how you can boost organic search rank? VisioneerIT  offers competitive rates for search engine optimization and can help take your strategy to the next level. To learn more, visit www.visioneerit.com for further details!

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