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    10 Cognitive Biases and How They’re Impacting Your Social Media Campaigns
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    Let’s face it – everyone likes to believe they are a completely rational and logical being by nature. However, the truth of the matter is that both our subconscious and conscious minds are immeasurably complex and as a result, we are often subject to biases that we aren’t even aware we have. Have you ever gotten into a situation where you realized your thinking was a bit biased? Don’t worry if you have – you’re definitely not alone.

    The truth of the matter is that we all have a number of cognitive biases, many of which we are often unaware of.

    So, what exactly are cognitive biases in the first place, you ask?

    Cognitive biases are essentially fallacies or errors that we all tend to make with regards to rationalization, memory and reasoning. These biases often lead us into making irrational decisions or judgments due to the fact that we are all too often undeniably influenced by a multitude of subconscious factors that we have built up as a result of our life experiences, preferences and beliefs.

    The bad news is that as a marketer, cognitive biases are always going to be an impediment for you. However, the good news is that through educating yourself and becoming more aware of the various cognitive biases we all often possess, you can effectively craft smarter, savvier marketing campaigns.

    This article will give you the breakdown on 10 cognitive biases and also provide you with various tips, tricks and tactics you can use to overcome them in your audience.

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    1. Attentional Bias

    What it is: Attentional bias, much as its name implies, deals with our attention and how our perceptions on a subject are often profoundly impacted by our recurring thoughts.

    What this means for you: Generally speaking, when it comes to attentional bias, familiarity breeds…content. That’s right. The more often a customer is exposed to your brand, products or messages, the more likely they are to convert. When it comes to marketing – don’t just stop with social media. An omni-channel approach is not only beneficial, it’s quickly becoming the standard.

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    1. The Availability Cascade

    What it is: The availability cascade deals with the availability of information to an individual. This is a “self-reinforcing process” where belief tends to be increased through “repetition in public discourse”.

    What this means for you: This means that your target demographic is more likely to trust your brand when they have repeatedly been exposed to other individuals who have had experiences positive experiences with it. The thought process here is that if someone says it – it must be so. The bottom line is that it’s all about generating a buzz. Use smart tactics such as affiliate marketing or influencer marketing to leverage the influence of others and get them talking about your brand.

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    3. Post-Purchase Rationalization

    What it is: Post-purchase rationalization is the tendency that humans have to justify a decision such as a purchase once it is completed.

    What this means for you:This rationalization is done in an attempt to counteract feelings of buyer’s remorse – something that everyone experiences in some way, shape or form after a purchase. You as a business can help overcome buyer’s remorse by making your customers feel good about their purchases and interactions with your business after the fact. Automated email campaigns are the best way to do this. Send your customers a message thanking them for their purchase, or better yet, offer them a discount on their next one.

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    4. The Cheerleader Effect

    What it is: The cheerleader effect is the tendency we have to view subjects as “more attractive” when in a collective group as opposed to alone.

    What this means for you:This is particularly pertinent when it comes to customer testimonials. While you may be extremely excited about the first positive feedback that you receive, don’t jump the gun on posting it on your website, social media or blog. The truth of the matter is that one single vote of confidence may actually work against you. Wait instead until you’ve cultivated a group and then post several testimonials together instead.

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    1. The Peltzman Effect

    What it is: This particular effect deals with our tendencies to take risks when we feel that the environment in which we are taking action is safe.

    What this means for you: Your audience is going to be much more likely to convert into consumers if they feel that you are a safe choice. There are numerous ways you can build up trust in your target demographic’s mind. For instance, make sure that you’re using an SSL encrypted website (https). You can also take the time to research and identify which trust badges are most effective and take steps to install them on your website to give your consumers the peace of mind that their private information and data are secure.

     

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    1. The Decoy Effect

    What it is:This is another bias that deals with our tendencies to misjudge matters in an environment of comparison. Specifically, it deals with the prospect of us having options. For the purpose of this article, we’ll call them Option A and Option B. What happens is that when we are introduced with a third option that is similar to our second option (Option C), we tend to automatically show a preference towards the second, middle option (Option B). This tendency is so strong that we often make this choice regardless of whether or not Option C is truly a better option in the first place.

    What this means for you: This is a great cognitive bias to leverage when it comes to exhibiting your pricing structures. Let’s say for instance that you currently offer one plan or price for a specific product or service. By offering a less costly option and then an upgraded option, you can essentially influence your audience to show preference for your current price point. This makes them feel as if they are in more control of the buying process than if you were to simply present one single price and as a result, positively influences their experience with your brand.

     

     

    1. The Focusing Effect

    What it is:The focusing effect deals with tendency to place a great deal of importance on one specific aspect of a subject. While we have the ability to focus on multiple things at a time, the truth is that we also tend to prioritize these things and assess a greater deal of value on a single component.

    What this means for you:This means that when it comes to marketing your products, brands or services, keep in mind that you don’t want to give your audience a major case of information overload. All this does is negatively impact their experience. Instead, focus on one unique quality or aspect that will substantially benefit your customers in some way, shape or form and drive that quality home.

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    1. The Distinction Bias

    What it is: This particular cognitive bias deals with our tendency to view things as more dissimilar when compared side-by-side than when compared or evaluated on an individual basis.

    What this means for you:If you really want to take advantage of this cognitive bias in your social media marketing strategy, then doing a side-by-side comparison of your competitor’s brand, products or services is the way to go. The truth of the matter is that you don’t necessarily have to be mountains ahead of your competitor in every way in order for this to be effective. You could simply excel in one particular area and highlight this for maximum effect.

     

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    1. The Hot-Hand Fallacy

    What it is:This bias deals with our tendencies to overestimate subjects who have previously demonstrated or experienced some form of success in the past. We then incorrectly assume that because this is the case, the subject at hand has greater odds at achieving further success in the future.

    What this means for you:You know what they say: Fake it ‘til you make it. Whether your successes are big or small, shout them from the rooftop so that your audience can see the achievement. They in turn will begin to associate you with achievement and subsequently begin to perceive you as a “winning” brand. This in turn gives you their vote of confidence, instills trust and makes them more likely to convert into actual customers.

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    1. Information Bias

    What it is: Information bias deals with our tendency to want to stay “in-the-know”. As human beings, we naturally seek out information. We often tend to do this even when the information we are interested in has no impact on the action we are taking.

    What this means for you:Overcommunication is key. People like to feel as if they’re making the right decision and we often have numerous biases that prevent us from establishing trust with a brand in the beginning. The best way to overcome this is by giving your audience and potential customers as much information as you can when the time is right. This means detailed product descriptions and lots of information on your shipping policies and the buying process. Tell your customers about your company. Give them an inside, behind-the-scenes look. Include contact information in your content. Give your customers access to everything they could want to know and more in order to build trust and assure them they’re making the right decision by engaging with your company.

     

    Conclusion

    While we may all want to believe that we’re logical and rational individuals by nature, the truth of the matter is that there are a multitude of cognitive biases that all too often influence our decision making process. Use this article and the information you’ve gained as a guide to help you on your path to enhancing your social media campaign strategy today. Remember — when it comes to conversions, every single percentage point, every little fraction of a percentage point counts. By intuitively understanding your audience, you’ll be able to effectively craft smarter, savvier campaigns and get a leg up on your competition in no time.

     

    What are some cognitive biases you’ve come across during your path into entrepreneurship? What strategies have you used to help overcome them?

     

    Sources:

    https://www.disruptiveadvertising.com/marketing/cognitive-biases/

    https://www.neurosciencemarketing.com/blog/articles/cognitive-biases-cro.htm#

     

    Social Media Blurb

    Let’s face it – everyone likes to believe they are a completely rational and logical being by nature. However, the truth of the matter is that both our subconscious and conscious minds are immeasurably complex and as a result, we are often subject to biases that we aren’t even aware we have. Have you ever gotten into a situation where you realized your thinking was a bit biased? Don’t worry if you have – you’re definitely not alone.

    The truth of the matter is that we all have a number of cognitive biases, many of which we are often unaware of.

    So, what exactly are cognitive biases in the first place, you ask?

    Cognitive biases are essentially fallacies or errors that we all tend to make with regards to rationalization, memory and reasoning. These biases often lead us into making irrational decisions or judgments due to the fact that we are all too often undeniably influenced by a multitude of subconscious factors that we have built up as a result of our life experiences, preferences and beliefs.

    The bad news is that as a marketer, cognitive biases are always going to be an impediment for you. However, the good news is that through educating yourself and becoming more aware of the various cognitive biases we all often possess, you can effectively craft smarter, savvier marketing campaigns.

    This article will give you the breakdown on 10 cognitive biases and also provide you with various tips, tricks and tactics you can use to overcome them in your audience.

    Share and Enjoy !

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    Creating Exclusivity with Instagram’s ‘Close Friends’Feature

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    Exclusivity is a powerful psychological phenomenon that all too many marketers understand, but never really take advantage of when it comes to crafting their strategies. As humans, the idea of exclusivity is something that resonates deeply within us for a number of reasons. For one, human beings have a voracious desire to feel included and a part of a group. When we become a part of a group that gains access to something exclusive, we feel special.

    Exclusivity also means privilege. When something is only available to a select group of people, and we just happen to have made the cut, it makes us feel important and privileged.

    Furthermore, exclusivity means scarcity. When something is exclusive, that means not everyone can have access to it. This conjures up a sense of urgency within us, making us feel like we need to take action in order to get in on the good stuff.

    It is for all of these reasons and more that exclusivity is wildly appealing to customers.  When we gain an exclusive position or access to exclusive information – it makes us feel good about ourselves. And when brands make us feel good about ourselves, we feel good about those brands and are more inclined to initiate and cultivate relationships with them.

    Instagram officially introduced ‘Close Friends’ in November of 2018 and many companies are seeing this new feature as a valuable tool for building exclusivity with their business, brand and offerings.

    If you’re interested in learning more about Instagram’s ‘Close Friends’ feature and how you can use it to create exclusivity for your business, then check out these next few lines.

     

    How to Use Instagram’s ‘Close Friends’ Feature

    ‘Close Friends’ is a relatively new feature that allows you to share your Instagram stories with a select group of individuals that follow you.

    Let’s face it – pretty much everyone (including businesses) have struggled at some point in time or another with the notion of having to share their posts to their entire audience on Instagram. After all, you don’t necessarily want your mother seeing the same content that you show your friends or colleagues and maybe you find that you don’t want your friends getting annoyed with the marketing content that you send your customers.

    Before the ‘Close Friends’ feature, the only options we had for exclusively communicating with a select group of individuals in our audience were Instagram’s DM (direct message) feature and the “Hide Story From” option, which requires you to manually enter in the name of each individual you’re not interested in sharing your content with.

    The main problem with the “Hide Story From” option is that it is an all or nothing choice. If  you include an individual’s name, then they effectively became blocked from seeing all of your stories.

    This presents some obvious problems.

    Fortunately, the ‘Close Friends’ feature offers users a little bit more flexibility.

    To get yourself started, all you have to do is click on the Profile Settings tab on your page and select Close Friends on the menu.

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    This then leads you to a menu where you can quickly include the individuals you’re interested in adding to  your ‘Close Friends’ list. All you have to do is click the green Add button beside their profile picture.

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    The app even goes so far as to give you recommendations on individuals you may want to consider adding based on how often you interact with their accounts and also provides you with a search option to make the process of looking someone up more efficient.

    Once you’re finished selecting the individuals, you simply click the Done button at the top right corner of the screen. Once you do this a menu will pop up confirming that you would like add the individuals selected to your list. All you do is press OK and voila! – you’re all set!

     

     

     

     

     

     

     

     

     

     

     

     

     

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    When it comes to sharing stories with your list, you simply just record in the normal fashion and the app will give you the option to share the story with your ‘Close Friends’ list.

    It’s important to note that the display may differ slightly from one mobile phone to the next. For example, iPhone users will see a green Close Friends circle at the bottom of their screen when recording, however, other users such as those with Android phones may not see this. This is absolutely fine, as the platform gives you numerous ways to note that you want to send your content to your specific list.

    If you happen to be a user who doesn’t get a green Close Friends badge at the bottom of their screen when recording, all you have to do is click the Send To or Next button, at which point you’ll be able to specify that you’d like to share your content with your list.

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    When the content is posted, users included in your close friends list will be able to identify that a story is using the ‘Close Friends’ feature because the post will have a green circle around it. Furthermore, when they open your story, they’ll see a green ‘Close Friends’ badge in the upper right-hand corner. Another great aspect about the feature is that your ‘Close Friends’ list is private and as a result, no one will be able to see who is included in your list.

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    Users can also view and edit their list. On the main page of your profile a new badge will be displayed next to the one that shows your number of followers. All you have to do is click on this badge and a menu will pop up allowing you to add or remove individuals at will.

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    Needless to say, Instagram has done a pretty great job at intuitively integrating the feature into the app.

    Using Instagram’s ‘Close Friends’ Feature for Business

    The great thing about this new feature is that both individuals and businesses alike can enjoy numerous benefits from this added degree of exclusivity on the platform.

    However, it’s important to note off the bat that if you’re a business looking to leverage the ‘Close Friends’ feature on Instagram, you’ll have to get comfortable with following individuals in your target audiences if you don’t already. This is because the feature only allows you to add individuals to your ‘Close Friends’ list if you are actively following them.

    Fortunately, the very act of following your target demographic alone is a great way to help spread awareness about your brand and get on your consumers’ radar.

    Once you’re there, you can use the feature to cultivate relationships with your audience and encourage them to take action in a number of ways.

    For instance, you could use the feature to send personalized video messages to certain segments of your audience. Every now and then it’s important to remind your consumers that you care and there’s no better way to do this then singling them out and letting them know. Maybe you decide to make a list composed of individuals who have recently purchased a product or service from your company and send them a thank you message.

    You could also use the feature to reward loyal followers with everything from bonus features, services and products to exclusive or time-sensitive coupon codes.

    If part of your business’ success relies on educating your consumers, you could use the feature to share important and valuable information such as lessons, training sessions or secret hacks, tips or tricks on how they can get the most out of your offerings.

    You could furthermore use the feature to share previews of new products or services with the customers on your ‘Close Friends’ list without having to worry about your competition getting the scoop on your strategy.

    When it comes down to it, social media is all about engagement. Use the feature to engage with your audiences. Ask them questions, offer advice or send out inspirational messages. You could even use the feature to get feedback about your business, products, services or other important issues you need clarification on. You’ll reap the benefits of hearing what your audience has to say and your audience will feel included and see that you’re making a genuine effort to reach out to them and truly listen. In the end, it’s a win-win.

     

    Conclusion

    Instagram’s new ‘Close Friends’ feature provides businesses with a valuable opportunity to connect with their audience on a more exclusive, personal and invididualized level. There are countless ways you can use this new tool to create value for your business and customers alike. In the end, it all boils down to creativity. Use this article as a guide to help you brainstorm the various ways you can integrate Instagram’s ‘Close Friends’ feature into your social media marketing strategy and get the added boost you need over your competition in 2019.

     

     

     

     

     

     

    Sources:
    https://www.socialmediaexaminer.com/how-to-use-instagram-close-friends-list-business/

    https://www.socialpilot.co/blog/how-to-instagram-close-friends-for-business

    https://www.disruptiveadvertising.com/social-media/instagram-close-friends/

    https://digitalbeauty.com/instagram-close-friends-feature/

    https://instagram-press.com/blog/2018/11/30/share-with-your-close-friends-on-instagram-stories/

    https://medium.com/@dianabriceno/how-heart-centered-personal-brands-can-use-the-close-friends-feature-on-instagram-d3e5589d85f5

     

    Social Media Blurb
    Exclusivity is a powerful psychological phenomenon that all too many marketers understand, but never really take advantage of when it comes to crafting their strategies. As humans, the idea of exclusivity is something that resonates deeply within us for a number of reasons. For one, human beings have a voracious desire to feel included and a part of a group. When we become a part of a group that gains access to something exclusive, we feel special.

    Exclusivity also means privilege. When something is only available to a select group of people, and we just happen to have made the cut, it makes us feel important and privileged.

    Furthermore, exclusivity means scarcity. When something is exclusive, that means not everyone can have access to it. This conjures up a sense of urgency within us, making us feel like we need to take action in order to get in on the good stuff.

    It is for all of these reasons and more that exclusivity is wildly appealing to customers.  When we gain an exclusive position or access to exclusive information – it makes us feel good about ourselves. And when brands make us feel good about ourselves, we feel good about those brands and are more inclined to initiate and cultivate relationships with them.

    Instagram officially introduced ‘Close Friends’ in November of 2018 and many companies are seeing this new feature as a valuable tool for building exclusivity with their business, brand and offerings.

    If you’re interested in learning more about Instagram’s ‘Close Friends’ feature and how you can use it to create exclusivity for your business, then check out these next few lines.

    Share and Enjoy !

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    10 Hacks for Storytelling on Social Media

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    Competition on social media is fierce. Brands are now more than ever fighting to stand out in the crowd, generate engagement and cultivate lasting relationships with their audiences. When it comes to creating an impactful  message that truly resonates with your audience, research shows that storytelling is one of the most effective ways to do this.

    Storytelling appeals to the emotions of your audience. It helps them connect with your brand on a personal level and connotes a sense of authenticity and transparency. However, when it comes to storytelling on social media, the approach and tactics you use to deliver your message are often times just as important as the message itself.

    If you’re interested in learning more about how to create, optimize and amplify messages on social media that resonate with your audience, then this post will provide you with 10 tips in order to do just that.

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    1. Use video.

    They say content is king, but when it comes to marketing, video reigns supreme. If you want your marketing efforts to be successful, then you are absolutely going to need to have a video strategy for social media. Why? Because video content consistently garners higher engagement rates than other forms of traditional content. In fact,

    found that businesses who use video content in their marketing efforts grow their revenue a whopping 49% faster than businesses who don’t.

    Furthermore, according to Animoto, video was

    that consumers reported finding out about brands they were previously unaware of. It even beat out recommendations from friends and family members. If you’re looking to make a sizeable impact and truly connect with your audience, then video is the way to go. Hands down.

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    1. Focus on quality, shareable moments.

    Many businesses make the mistake of focusing on the quantity of content they generate as opposed to the quality of their content. With countless reports and statistics citing that a heavy, consistent output of social media content is crucial to success, it’s not hard to understand why. After all, how are you supposed to keep up with your heavyweight competitors who are consistently pumping out dozens of posts per day in order to saturate and thus, gain control of the social media space?

    The answer is, you can’t.

    At least not if you don’t have the means to support a full-time social media staff. However, there are other ways you can get around this. Companies that focus on generating tons of content are naturally going to have to compromise on quality. So, leverage your competitors’ weaknesses. Make high-quality, engaging and thoughtful content that stands out. Focus on being personable and identifying shareable moments that would appeal to a wide audience enough to move them to click the “Share” button. This is how you can truly shine.

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    1. Create a uniform aesthetic.

    When it comes to really knocking it out of the ballpark with storytelling on social media, the truth of the matter is that you just can’t neglect aesthetics. When it boils down to it, storytelling is a tactic that should be fitting in seamlessly with your overall marketing strategy and brand as a whole. As a result, it’s important that you create a sense of uniformity or cohesion with the content you generate.

    This is also essential to effective branding.  There’s numerous approaches you can take to do this. Many businesses choose to add logos to their content in order to tie it to the overall brand. If you’re sharing a lot of content on channels such as instagram, then using a consistent filter or text overlay can help tie everything in from an aesthetic perspective. You want people to see your content and know that it’s yours right off the bat. Uniformity not only helps with branding and identity, it’s visually pleasing and also connotes a sense of professionalism.

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    4. Engage with your audience.
    In the end, everything boils down to the bottom line. While our marketing efforts are inherently self-serving, that doesn’t mean that we should approach communications via social media with an egocentric mindset. Engaging with your audience is key to success and one of the best ways to do this when it comes to visual storytelling is to encourage your audience to participate in some way, shape or form.

    Make the experience interactive. People love engaging and research has shown that they’re more likely to do so when they’re encouraged to. If you’re sharing a story about your company, encourage other individuals in the audience to share stories about their experiences with entrepreneurship. If you’re telling a story about a product or service, then encourage feedback from your audience so that you’re able to glean insight from their responses. It’s not enough to create awesome content, sit back and just wait for the engagement to flood in. You have to be proactive. Encourage engagement and cultivate a relationship with your audience in order to truly make an impact.

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    5. Use the platform specific features.
    There are countless resources available to businesses looking towards visual storytelling as a way to generate engagement and cultivate relationships with their audiences. However, no one is saying you have to go out and spend X amount of dollars on countless services, software and tools in order for your efforts to be effective.

    The truth of the matter is that many platforms already offer the features you need in order to optimize your visual storytelling efforts. For example, when Snapchat came on the scene and generated wild success with their ephemeral content, other platforms swiftly began to follow suit. Fast forward a few years later and we have a Stories feature on not just Instagram, but Facebook as well. Since 2015, Facebook Stories have been growing

    than news feed sharing and Instagram Stories has amassed an audience of

    . Furthermore, both of these features are listed by default at the top of the news feed. That’s right, the

    of the newsfeed. It’s pretty much free advertising.

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    6. Leverage the power of influencers.
    Influencer marketing is pretty  much the hottest thing since sliced bread. It’s no wonder why. It’s less costly than traditional advertising and the ROI is greater. In fact, a recent Tomson study found that businesses earn

    they spend on influencer marketing. Even more interesting is the fact that the top 13% of these businesses earned as much as $20.00 or more on every dollar spent.

    Furthermore, according to Digital Marketing Institute,

    directly depend on influencer recommendations when it comes to the decision making process. Reach out to influencers via the various platforms available and get them to join in on your storytelling efforts and help spread the word about your brand. There’s no reason why you shouldn’t be leveraging the power of this valuable opportunity.

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    7. Integrate your storytelling with what’s #trending.

    Hashtags aren’t just cool and trendy — they serve a number of purposes that are immensely beneficial to marketing your message on a number of social media channels. For one, hashtags help categorize posts. They also are proven to increase engagement and effectively attract audiences to certain niches. As a result, they can help you not only strengthen our brand’s image but help you get in touch with your target audience, as well as help your target audience get in touch with you. In fact, a recent MarketingLand survey found that  

    used hashtags “primarily for searching or following their favorite brands or topics”.

    So, when and where do you use them?

    found that Twitter posts using hashtags received twice as much engagement on average than those that didn’t. Using exactly two hashtags also makes your content 55% more likely to be shared. With regards to Instagram, posts with

    see the highest engagement. They are also offer the same myriad of benefits for platforms such as Pinterest, Google+ and Tumblr. However, contrary to popular opinion, hashtags

    benefit you on Facebook. In fact, they’ve been linked with a  

    on the platform.

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    1. GIFs

    GIFs are an immensely popular form of content that are essentially super short clips of looping video. When

    implemented GIFs in a marketing campaign they enjoyed a 42% increase in click rates, 103% increase in conversion rates and a 109% increase in revenue. When Coca-Cola used Ryan Gosling GIFs in their “

    ” campaign and encouraged their followers to share their favorite GIFs, it ultimately went viral.

    According to Alexa Chung, CEO of Giphy, these little images on average contain sixty frames and “are capable of conveying 60,000 words — the same as the average novel.” GIFs aren’t just insanely popular, they’re an extremely efficient, effective and trendy form of communication that can enhance your storytelling efforts. They’re also proven to help

    of a message due to the fact that they are visual in nature and often also have the added benefit of being funny. Furthermore, GIFs can help you showcase your brand’s personality, making your communications more charismatic and engaging.

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    1. Live streaming

    Don’t just stop with traditional forms of video content. Livestreaming can take your storytelling efforts to an entirely new level. Every platform from Youtube to Instagram and Facebook offers a live video feature and businesses who use live video are noted for generating higher rates of engagement than with other forms of content.

    Part of this is due to the fact that live video is just more appealing to audiences in general. In fact,

    say they would rather watch a live video from a brand than read content from them. Even more interesting is the fact that

    of individuals surveyed said they have a

    for live video from a brand when it comes to types of posts on social media. Furthermore, according to

    , live video has an 8x greater retention rate than other forms of video content. If you’re looking to maximize your efforts at delivering a message, then live content is the way to go.

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    10. 360°  Video

    When it comes to making an impact, there’s something to be said for staying ahead of the curve. 360-degree video is particularly useful when it comes to emotive storytelling because it offers an immersive experience to the viewer and makes them feel like they are a part of your brand’s experience.

    While many businesses are still catching up to the VR trend, the truth of the matter is that those who are already there are seeing great results. In fact, while only 12% of businesses have used 360-degree video in their marketing efforts,

    of them found it to be effective. According to research conducted by Veer,

    surveyed said that their use of 360-degree videos increased engagement for them.

     

    Furthermore, research by

    found that among the 1,300 adults they surveyed, 71% felt that VR made a brand “seem more forward thinking and modern” and 53% said they would be “more likely to purchase from a brand that uses VR than from one that doesn’t.” If you’re looking to truly stand out when it comes to your storytelling efforts on social media, then staying ahead of the curve is the best way to get attention and gain leverage over your competition.

    Conclusion 

    If you’re a brand that’s looking to truly stand out among the crowd, then you most likely already realize the importance of storytelling when it comes to your marketing efforts. Storytelling offers a way for companies to deliver their message and spread awareness about their brand in an organic and authentic manner. Storytelling gives you the ability to connect with your audience on an emotional level and thus is immensely effective for cultivating relationships with your consumers. This is absolutely crucial to your success as individuals today now more than ever are increasingly looking to brands to be more transparent, authentic and personable in nature. These 10 tips will help you effectively deliver and amplify your message across social media and thus, give you that extra boost over your competition that you need in order to succeed.

    What are some hacks that you’ve found effective for helping to deliver and amplify your message over social media? Let us know in the comments below!

    Share and Enjoy !

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