The SAME DC post wanted to create a unique experience for the 15th Annual Small business conference and grappled with previous design elements.
Their challenge was to revitalize the event's aesthetic appeal, making it resonate with their audience while staying true to the professional and innovative spirit of the engineering community.
VisioneerIT employed a multifaceted strategy to make the event memorable.
They infused cutting-edge visual design with interactive digital murals and augmented reality (AR) features to engage attendees. Their approach was to blend the essence of the DC Capital turnaround venue with artistic innovation, creating a visually captivating environment.
This included reimagining the event's usual graphics, from dynamic stage designs to immersive digital experiences, ensuring every touchpoint resonated with the audience's professional interests and stimulated a sense of wonder.