As a strategic planning agency, one of our primary focuses is taking the steps necessary in order to fully understand our clients’ products and/or services, their ideal target audience, market, competition, and other factors which impact their positioning and ability to thrive. We can help you identify unique opportunities, gaps, and threats in order to formulate the ideal blueprint to ensure future sustainability.
Whether your business already has a strategic plan of action, or you’re simply starting from scratch, we can help you develop necessary tactics which incorporate a myriad of elements of the marketing mix. This includes everything from advertising, PR, social media, and customer relationship management. Once your plan is finalized and implemented, we continue working with you by monitoring, measuring and evaluating your results for possible improvements in order to ensure success.
Strategic planning is of paramount importance to businesses looking to maintain long-term sustainability. A strategic plan provides you with a roadmap to success and ensure every action you take and decision you make remains focused and on track. While many executives realize the importance of having a strategic plan in place, the truth is that research shows a whopping 90% of organizations fail to effectively execute their strategies. This is where we can help.
During this initial phase, our team’s primary aim is to achieve a robust understanding of your company’s vision so that we can develop a plan of success which is uniquely tailored to fit your particular needs. We conduct a thorough SWOT Analysis by analyzing your organization’s strengths and weaknesses, as well as potential market opportunities and threats. This involves in-depth research into not just your company, but also broader market trends, opportunities, and competition.
During this phase, we compile all of the research and data retrieved from phase one and leverage it in order to develop the core of your strategic plan. We help you identify and prioritize key activities, responsibilities, KPIs, and timelines in order to ensure you have everything you need for success. Our strategies build upon the strengths of your brand and work to bring increased value to your customer base in order to advance your market positioning.
During the third stage, our company continues to monitor and measure the progress and results of your plan at periodic intervals. During this phase, our goal is to identify possible opportunities in order to refine, adjust, and improve your implemented plan based on a combination of feedback and data.
Our strategic plans generally cover anywhere from 6-12 months depending on the phase your business is currently in. For example, if your company’s products and/or services are just hitting the market, you will require a significantly different approach than if you were in the trust building or market retention phase. Our primary focus is to prepare you for the first 6 months. However, in some cases, a plan encompassing as much as 9 or 12 months may be necessary depending on the pace and nature of the industry in which you are operating (i.e. legal vs. telecommunications)
This is ultimately up to you and depends greatly on your organizational culture. It is not at all unusual for companies to leverage insight and feedback from their core employee base throughout the entire process. Others may choose to only engage during the initial and/or final phases of the process. At the end of the day, it all boils down to the nature of your organization, your industry, and the types of products and/or services you offer. However, we always recommend taking the time to glean valuable insights and feedback from those who know your business best.
Generally speaking, it can take anywhere from 6 to 12 weeks to complete a strategic planning process. However, because crafting a strategic plan is such an intimate process, there really is no universally accepted or predefined amount of time that it takes. Instead, the length of time is entirely dependent on a myriad of factors such as the size of your business, its structure, the industry in which it operates, and the current phase it is in.Other factors such as accessibility to key information, research resources, and key staff also play a vital role.