At VisioneerIT, our market research team offers a vast range of qualitative and quantitative research services for our B2B and B2C clients in a variety of sectors. From F2F and CATI to focus groups, customer satisfaction surveys, and user product testing, our team can ensure you gain access to robust information in order to help your company stay one step ahead of the competition.
Market research is an essential component which factors into the success and long-term sustainability of any business. This is because it gives your company the ability to glean insights from your target audience at a granular level in order to fuel the strategy and decision-making process.
Market research gives you access to valuable information such as market trends, and customer demographics, desires, motivations, interests, pain points, and behavioral patterns. However, it can also provide valuable insight into how your brand is perceived and performing within the market. For example, if you’re interested in learning how satisfied your existing customers are with your current experience, how aware the market is of your latest campaign, or what your audience perceives as your strengths and/or weaknesses, then market research can help with that. Essentially, it takes the guesswork out of marketing and enables you to create stronger, more focused campaigns which not only helps save valuable resources, but minimizes investment risk.
During this initial phase, our goal is to gain an in-depth, robust understanding of your company’s unique needs, as well as the volume of data you require and your ideal timeline. We consider a myriad of factors such as which approach is best (i.e. B2B or B2C), whether quantitative or qualitative data is ideal, and if your focus lies on gaining emotional customer feedback or hard data. We also work with you to decide upon a strategy for using this data in your future processes.
During the second phase we take the time to work with you in order to identify the ideal methodology based on your particular preferences. For example, you may be interested in conducting small, targeted focus groups. Or, you may prefer to take a route which provides you access to a larger volume of data and instead lean more towards online or telephone interviews. At the end of the day, you can rest assured that our strategists will work with you every step of the way in order to ensure your desired goal is achieved.
During the final phase, our team of expert analysts compiles the raw data collected and begins the analysis and assessment part of the process. We also take it one step further by presenting the results in a manner which is simple, straightforward, and easy to interpret, regardless of your background. Based on this data, we then begin working with you in order to support your future marketing needs.