Geofencing Marketing Location Based Advetising

Target 100 - 1 Million individual locations. Pinpoint target audiences based on precise areas. Whether you're an agency or business, our geofencing solution will augment your advertising.

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What is Geo-Fencing Marketing?

What is Geo-Fencing?

Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

Here’s your benefits

Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing“

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

Geo-Fencing Marketing Benefits
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Highly precise

Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate

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Highly scalable

Up to 1 million physical household and business addresses can be targeted per campaign

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Provides Foot Traffic Attribution

Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.

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Multiple Creative Formats Available

Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.

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More Precise Than IP Targeting

Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

How it works?

Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.

Geo Fencing Marketing Step 1

A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

Geo Fencing Marketing Step 2

When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

Geo Fencing Marketing Step 3

As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword,etc ) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

Geo Fencing Marketing Step 4

User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

Geo Fencing Marketing Step 5

Via what we call geoframing, we can even reach users who have visited those same locations in the 2 years.

Is My Advertising Producing Actual Walk-Ins To My Business?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Geofencing Marketing Campaign Development

Who needs Geo-Fencing Marketing?

Who needs this?

Our Geo fencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using.

  • 0 Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers

  • Trade Show Exhibitor who wants to advertise at an event

  • Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.

  • Retailer or franchise wants to run a customer loyalty program, so they build geo fencing around their own stores to drive repeat customers.

  • Digital Marketing Agency wants to white label and resell and bring geo fence advertising solutions to its clients.

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Even more benefits for you

Geoframing – Geofencing Past Events & Places People VisitedYou know we can geofence events and locations people are actively frequenting or attending.  But we can also do what’s called geoframing, which enables us to target locations people have visited up to 2 years in the past.  When you had an event that was canceled and you still wanted to reach that same audience who attended that even last year, or you’re a consumer brand and want to reach coffee lovers who have visited a Star Bucks in the past year, geoframing has several different use cases:

More Geo-Fencing Marketing Benefits
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Cost-effective

Getting in front of individuals within a certain geographic location is easier and more affordable than ever with geo-fencing. Gone are the days of postcards that require paying for design, printing, and staff to hand them out. With geofencing, get impressions for just cents on the dollar.

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Easy to understand

VisioneerIT will provide easy to understand reporting that will allow you to understand exactly what’s being spent, and what you’re getting for your investment in return.

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Flexible to your needs

Running a specialized campaign like a grand opening or sale offer? Geofencing copy can be adapted to fit your needs and promote whatever your business is targeting.

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Easily updated

Were you running an ad for a sale that’s now ended? With geofencing, it’s easy to make adjustments, as well as to toggle ads off and on depending on budget, performance, needs, and more.

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Fast-Acting

Start making sales today! With geofencing, as soon as the campaign is set up you can start making sales!

The Possibilities for Hyperlocal Targeting are endless

The Possibilities for Hyperlocal Targeting are endless

As part of your standard geofencing campaign, geoframing can be a great compliment to any programmatic campaigns you’re looking to run.The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.

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Event Targeting
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That have occurred in the past 2 years
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Individual Households & Business Addresses
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Conferences/Conventions
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Customer Loyalty Programs

24/7 Dashboard Analytics Reporting

Don’t wait a full month before you receive robust reporting.  Get it 24/7.  Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

Geo Fencing Marketing 24/7 Dashboard Analytics Reporting

Contact us today!

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

““Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 1 (703) 844-0918.