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Marketing Strategy

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Marketing Strategy

Did you know that 70% of marketers  have trouble implementing a consistent marketing strategy? At VisioneerIT, our team is composed of digital PR and marketing experts who have a wide array of experience in numerous sector internationally. We take pride in helping to build brands from the bottom up, or in expanding awareness and providing your company with the exposure they need in order to grow and thrive.

Much of these efforts are focused around building a strong foundation of content. In fact, recent research has shown that the most successful marketers  spend 40% of their total marketing budget on content marketing. From idea formulation to execution and beyond, our team can help you develop the diverse, multi-platform strategy you need in order to succeed in the modern market. Whether you need user-focused, search-engine optimized content, responsive websites and apps, or a solid keyword strategy to boost organic rankings, we’re hereto help.

But none of this means anything in the absence of the ability to gain valuable data and insights from your assets. 89% of marketers ranked “improving the ability to measure and analyze marketing impact” as a top priority of theirs. That’s why our CRO experts work with you every step of the way in order to provide you with in-depth analysis of your website and content’s performance. Furthermore, we can also provide assistance with your PPC Google Adwords campaigns and social media marketing strategies in order to create a holistic framework which helps communicate your brand’s story in a cohesive and engaging manner.

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Why Marketing Strategy?

Digital marketing is essential to the success of any business in today’s digital-centric environment. According to recent statistics, the number of online consumers is expected to reach a whopping 300 million by 2023 in the United States alone. As a result, your company needs a strategy in order to position themselves in a manner which facilitates access to as many opportunities as possible. Your customers demand a multi-dimensional brand experience. That’s why at VisioneerIT, we can help your brand develop customized, impactful, affordable, and versatile digital marketing campaigns which spans multiple platforms.

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our process
1

Goal setting

During this initial phase, our team will work closely with yours in order to identify your key objective and desired goals for your digital marketing efforts. We then continue to build this out by establishing custom KPIs in order to help track and measure your campaign’s success.

2

Evaluation of historical data

During this second phase, our team does a deep-dive into your past work in order to evaluate and assess it for gaps and areas of improvement. We also take the time to evaluate your existing digital channels and assets and assess how they are contributing to your overall goals and bottom line. We then create a list of priorities and associated timelines for completion.

3

Planning

Putting your audience at the forefront of everything we do is key to our success. During this phase, we develop a customized, multi-platform communication strategy for your company. We work closely with your team in order to identify key points of information and to integrate PR and SEO efforts.

4

Monitoring and Evaluation

The success of any digital marketing strategy depends largely on one’s ability to glean valuable insights in order to inform data-driven decisions and future processes. During this phase, our team will support you in your efforts to develop an effective process for monitoring campaign performance and making enhancements in order to ensure your goal is achieved.

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Goal setting

FAQs

ALL YOUR QUESTIONS ANSWERED
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question 1

How do Digital Marketing services work?

At VisioneerIT, all of our digital marketing clients have a dedicated in-house Account Manager. This manager works together with the other members of our team in order to ensure you receive the level of service you deserve. We also provide you with regularly scheduled updates on campaign performance, as well as a set of recommendations for optimization.

question 2

How do I get more social media followers and response to my social media posts?

The key to performing well on social media lies in having a thorough understanding of your target audience’s interests, demographics, behaviors, and pain points. Once you understand this, it becomes much easier to create a winning, engaging strategy which truly resonates and provides value. Our team can work with yours to provide you with the insights you need in order to craft an effective strategy composed of diverse elements. The key here lies less in the number of followers you have but the quality of those followers and their propensity to be converted into customers. If you can prioritize engagement and bring valuable experiences to the table, the traffic and conversions will follow. For more information, feel free to check out our Social Media Page.

question 3

Do I really need SEO?

The short answer is – absolutely. As long as consumers continue to use search engines such as Google and Yahoo, there will always be a need for SEO. However, search engines don’t just randomly place companies and websites on the first page. There must be a level of trust and credibility established first. On-page and technical SEO helps boost organic search results by providing search engines with the information they need in order to properly index and categorize your digital assets. This in turn boosts your organic ranking.

question 4

What is a Marketing Funnel?

A marketing funnel is simply a digital marketing term which provides insight into the customer journey. The various stage names and number of stages can vary from one industry or company to the next, but all in all, it provides businesses with a way to visualize the customer journey from the initial touchpoint to purchase. If your focus also includes lies customer retention and cultivating brand advocacy, then your marketing funnel might also include a stage dedicated to efforts as such. At VisioneerIT, our highly skilled team crafts modern strategies which help maximize the user experience and thus increases both conversions and your bottom line.