So, pretty much everyone understands the importance of implementing SEO and how it can help boost organic search rank.
When it comes to SEO, there are countless ways that you can work to improve your website.
When it comes down to it, each and every single little improvement made should be viewed as a milestone of sorts. While each change may not have a momentous impact on your organic search rank, it is important to understand how necessary it is to view it from a holistic level.
Think of it as getting into shape.
You understand the importance of a lifestyle overhaul and how essential each and every step along the way is to achieving your overall goal. So, you start with increasing your water intake every day and then, you add more fruits and vegetables to your diet and then you start to cut out the red meat.
Each and every step in and of itself isn’t going to yield an extraordinary result instantaneously, but when compounded, they do indeed yield awesome results.
This is the same with SEO.
White Hat vs Black Hat; Choosing the right path
There are two approaches businesses can take when it comes to making an impression on the search engines of today.
These are referred to as or "White Hat" techniques for SEO include legitimate ways to boost your SEO rankings based on SEO best practices.
However, "Black Hat" techniques are those which are used to take shortcuts around Google’s standards.
White-Hat Black-Hat techniques
While results from black hat techniques may yield positive benefits in the short term, it’s important to understand that Google’s algorithms are becoming more and more sophisticated every single day.
There have been plenty of individuals who went to bed with nicely improved organic rankings one day only to wake up in Google’s “sandbox” once the algorithm realized the black hat techniques being used.
Good luck getting out of there. Trust is everything to Google’s algorithms and breaking that trust results in extremely harsh, long-lasting penalties. You’ll be better off deleting your website completely and just starting over from scratch.
Should You Outsource an SEO Expert?
Making the decision to move forward with your SEO strategy in a legitimate manner is pretty much a no-brainer.
However, outsourcing is a completely different ballgame.
The truth of the matter is that outsourcing for SEO can easily become quite expensive. This is because SEO doesn’t just take time in order to yield results, it takes a lot of hard work and technical expertise.
According to recent data, the average SEO expert charges anywhere between $80 and $130 per hour for their services.
Furthermore, most SEO agencies require retainers between $750-$1500 per month.
Then there’s the prospect of having to vet the agency or individual and their credibility. This is absolutely crucial in determining whether or not you are going to move forward with a prospect, but it can be practically impossible to do if you, yourself are not well-versed in SEO.
Needless to say, many small businesses simply just don’t have the luxury to outsource. This pretty much leaves them with two options:
1. Put SEO on the back burner for the time being until enough capital is raised.
2. Take the time to learn SEO best practices so that they can start implementing them themselves.
The search engine optimization process can be extremely technical in nature, and as a result, it is always recommended that you hire an expert. However, that doesn’t mean that you can’t take some steps to get your brand started off on the right foot.
If you’re a business looking to improve your organic search rank, we’ve included 11 proven strategies you can use to help boost your organic search rank today.
These are white hat techniques to help get you ahead of the game, everything from advanced keyword research to smart ways for creating user-generated content So take a look.
11 SEO Strategies Which Can Make Your Website Popular
While writing amazing content is important to engage your audience, what’s the point until the search engines start sending relevant traffic to your webpages.
Optimizing your website for search engines is the standard means to boost traffic and revenue. Using the right technique is crucial to expose your website to the target audience and even avoid penalization from search engines.
1. Targeted Content Marketing Strategy
Excellent content is fundamentally essential if you’re looking to crack the SEO code and rank your website higher in the search results.
As Google is not the sole search engine you must focus on high domain authority and most importantly, start with a bulletproof content marketing plan.
If your content is uniquely valuable to the search engines, it will automatically provide free promotion by driving traffic to your site.
Google is very much like Amazon in that they place an unbelievably high value on their consumer’s experiences.
You want to give the search engines as many opportunities to index your site as possible. This builds trust and thus, increases your organic rank. But, once content is posted, don’t just forget about it.
Old content still provides a plethora of opportunities for updating and indexing.
Keeping your content evergreen and always updating your posts with fresh statistics, data or insights is crucial to gaining the most out of it. Every time you do these updates, it works in your favor because the search engines sees this as new content within your post available for indexing.
- Create unique content and niche pages around Main Keyword(s).
- Add high quality content such as White Papers, Guides, How-to Posts and engaging Videos.
- Publish regularly.
- Use A/B splitting to rate your design and content strategies.
- Avoid publishing subpar content—check out your competitors to get a baseline.
- Use Flesch Reading Test to confirm the readability of your content.
2. Influential Content Creation
When Silvio decided to include guest posting into their content strategy, they were blown away by the results they achieved in just a span of 5 months.
For search engines to consider your content valuable and unique, you need authority figures to vouch for your claims. One easy way to do so is by using an influential person in your niche to write on your website.
Your audience will listen to the guest writer earnestly if he or she already has a strong online presence already. Moreover, guest posts often attract viral attention and free promotion too.
- Make a list of top blogs relevant to your niche using Google and Social media search engines.
- Follow popular expert bloggers in your industry.
- Use guest post writers from high authority websites to create content for you.
- Write guest posts on other websites and ask for exchange posts.
3. Outbound and Inbound Backlinking
One of the results of guest blogging is that you get links back to your website. Outbound backlinking involves referral links from high authority domains to your website or vice versa.
There are two types of backlinks: internal and external.
Inbound backlinks are links between content on your website while outbound backlinks are hyperlinked anchor texts from other websites.
When your website receives an outbound backlink from a website similar to yours, it acts as a certificate of authenticity for your webpage.
- Write a guest post about your website on a high traffic website with backlinks and ask for an exchange.
- Seek out owners of websites akin to yours and initiate contact. Once you establish the friendship, request a backlink.
- Give interviews to popular shows and critics in your niche.
- Add a clickable icon that says “Link to This” underneath your posts.
4. Keyword Research and Use
If you want to be featured on Google, you must use keywords that are popular amongst your target audience.
SEO tools including Google Analytics will help you collect high traffic keywords with low competition to captivate and attract potential customers.
Adding the right keywords contextually into your posts will prove your value to search engines and help boost organic search rank.
Avoid keyword stuffing or choking as these are black hat SEO practices known to disrupt the readability of a document, ultimately penalizing your page.
You often see a keyword density of 2% as the ideal standard.
However, anyone whose written content for a living will tell you that a 2% keyword density will significantly impact the readability of your content and will come off as sales-y. Generally speaking, you should write naturally.
If you’re doing your part and writing about the proper topics, your keywords will flow into your content. Then, once your finished, go back through content and optimize it for keywords as much as you can without making it sound robotic and decreasing the readability.
- Use Google Adwords Keyword Planner to research focus keyword.
- Add the focus keyword in the Title of your Post, URL, First Paragraph, Header (H1), Sub-Headers (H2), Meta Description, Alt Text for Images, External backlinks, Internal Backlinks and Special texts (Bold and Italics).
- Insert keywords with reasonable gaps of 1 to 2% density.
- Add Long Tail Keywords with up to 4 words including the focus keyword. Long-tail keywords generate high-quality traffic in comparison with standard keywords and are a great tactic to make regular use of.
- Use synonyms of the focus keyword in the article to prevent keyword stuffing.
5. Meta Description and HTTPS
Meta Description is the gist of your post seen under the URL on a search engine.
It’s that block of text you see underneath the title of a search result. It’s so unbelievably important not to forget about this.
Keep your meta descriptions compelling to captivate the reader and pick you over the competitors and don’t forget to include your main keywords.
An HTML tag with up to 160 characters, the meta description is indispensable for on-page SEO rich content.
Another factor which can help boost organic search rank is the presence of HTTPS in your URL against HTTP. This is a security standard and you should know that Google advocates HTTPS conversions for SEO such that they rank websites with HTTPS higher than those without.
Because they’re more trustworthy—and building a relationship with the search engines is much like building any relationship in real life. It takes consistent, long-term exposure and trust.
6. Regular Professional Analysis
If you're looking to boost organic search rank, conducting regular technical assessments of your website are necessary.
From improvising the structure of your website for SEO to making it error free, many factors add to the quality of a website. Moreover, Google updates are often drastic and may leave your website barren if you are not updated with its every day SEO news and best practices, which change quite frequently
- Use Google Webmaster Tools or Analytics to understand how the search engines rank your page.
- Proofread your content to remove spelling and semantic errors.
- Hire an expert to keep your on-page SEO up-to-date.
- Use an SEO tool such as Yoast SEO to help with your organic search rank.
7. Seek Verified Reviews & Other Forms of User-Generated Content
From attracting clicks to regular traffic, user reviews and other types of user-generated content such as comments and forums hold an important role in the search engine ranking of a website.
Authentic user-generated content offers fresh and uniquely valuable content for search engines to confirm the unique quality of your services.
According to statistics, 90% e-commerce website visitors check reviews before opening a website. Moreover, every review, comment, post, thread or update is a type of cost-free content generation directly from the target audience.
- Proactively ask or request users to post reviews on your websites.
- Publish the top reviews on your landing page to keep the audience engaged.
- You can also create a forum to boost the online presence of your brand.
8. Canonical URLs
The content on your webpage must offer unique value to the visitors. But did you know that if your website content is available on more than one links over the internet, you will be penalized by the search engines ?
This is because when the algorithm sees duplicate content on more than one URL, that you’re trying to pull a fast one.
So, make sure that you’re using canonical URLs so that you can communicate to the search engines that the pages within your site with similar URLs are one in the same.
This applies particularly with e-commerce websites, as often you will find products or content applicable through different routes.
For example, let’s say you are an online clothing retailer. A particular men’s jacket is accessible to a consumer if they go to the homepage, click on the category of “Men’s Clothes” and then click on “Outerwear”. This provides the product with a specific URL link.
However, many times this is not the only way to get to this product on a page.
For example, you could have an entire section of your website dedicated to “Fall Styles”. So if the consumer clicks instead on “Fall Styles”, “Men’s Clothing” and then “Outerwear”, this provides an entirely different URL, despite the fact that it’s taking you to the same product.
- Avoid boilerplate content (text duplicated in a different context) and print pages of the posts.
- Restrict similar Keyword Tags.
- Check if session IDs in URLs are creating multiple URLs for the same page.
- Instead of sharing the same website via multiple domains, confirm one domain and add 301 Redirects to the other.
- Use canonical URLs as an SEO best practice.
9. Loading Speed of your Page
Believe it or not, increasing the speed of your website can help boost organic search rank.
High quality images and video are all great to have, but if they negatively impact your page load speeds, you’ll find yourself struggling to rank higher. In addition, long server response times ultimately increase your bounce rate.
The hard truth of the matter is that the average visitor will simply close out of a website that refuses to open within 3 seconds. This is why it’s so important to maintain quick loading speeds for your page.
- Run a page speed test to find the elements that delay loading speed your website.
- Optimize high-resolution images to fit the web.
- Add Cache Plugins to reduce loading time by pre-loading the page.
- Use HTTP2 for increased user engagements on your page.
10. Social Media Presence
In this age of viral videos and Instagram magic, an active online presence on social media is essential, especially if you’re looking to boost organic search rank.
The best way to leverage your prospects using social pages is by creating content that increases the engagement of potential customers via official social media pages of your brand.
Multiple social media accounts offer unique ways to promote your Webpages.
What’s more, it will also create outbound links to your website, boosting its rank on SERPs.
If you’re an e-commerce site, adding links to your social media pages will increase trust and loyalty of your customers and search engines towards the brand.
- Add Social Media buttons on your page to increase visibility to the visitors.
- Promote your content on Social Media Pages using posts, images, videos and gated content.
- Ask your followers to comment and share your posts.
11. Mobile Optimization
Google says there is no stop to the incoming mobile revolution.
There’s no denying that more searches now than ever are conducted on mobile phones than on any other device. This is old news. But as the years go on, the increase in this percentage steadily continues to skyrocket.
In fact, many industries, especially B2C businesses are seeing up to 85% of their sessions being conducted on mobile devices.
If you’re not optimized, you’re ancient.
If you're truly looking to boost organic search rank, you're going to have to go mobile.
As the web prepares to optimize for the small screen, search engines are creating algorithms to rate mobile-friendly websites.
To implement mobile optimization for SEO, create Accelerated Mobile Pages or AMPs to serve as a second website exclusively for mobile users. This will easily help you boost organic search rank and gain a competitive advantage over your competition.
With Google and other search engines updating their algorithms drastically, sticking to a universal SEO practice is ineffective.
The truth of the matter is that best practices aren't static in nature -- they're constantly evolving as Google continues to update and tweak its algorithms. This is another reason why hiring an SEO expert is often such an essential step in boosting organic search rank.
The last thing you want to do is spend time, money and resources implementing tactics which are no longer effective. However, if you take the time to stay up-to-date on current methodologies and strategies, then you can effectively implement a few simple tactics in order to hold you over until you are ready to commit to a seasoned pro or agency.
Stay informed, stay hungry and get started today on boosting your organic search rank so that you can set yourself up for success.
Are you interested in learning how you can boost organic search rank?
VisioneerIT offers competitive rates for search engine optimization and can help take your strategy to the next level.