9 Strategies to Boost Website Conversions
While having solid traffic to your website increases its popularity, traffic doesn’t serve much to your bottom line unless it converts. In order to boost conversions, you must offer valuable products and incentives that attract, engage and compel your audience to buy your product.
A website that clearly specifies their value proposition with clickable CTAs, converts the visitor quickly. However, these are merely elementary tips to boost conversions.
So if you’re looking for killer conversions, check out and apply our nine simple strategies listed below to start making a difference in your sales today.
9 Strategies to Boost Website Conversions like a Pro
Conversions differ based on the products you sell or services you offer. A conversion could be something as simple as an email sign-up or a sale.
The key to website conversions is offering a systematic set of unique values that convinces the user to purchase your product by the time they reach the end of the page.
1. Create a Sales Funnel
Is your sales-funnel complete? The sales funnel refers to systematically guiding a visitor to take a desired action such as purchasing a product.
If the total visitors on your page are not progressively increasing, your sales funnel could be at fault. The simplest trick is to offer value before trying to convert the visitor.
· Head of the Sales Funnel
The chief motive of the top of the sales funnel is to spread awareness about your product or service. It must attract and engage the visitor by showing how your product or service can help them solve a problem.
· Middle of the Sales Funnel
If your visitor reaches this level, then they are interested in the product, yet unsure of how you can help them. You must begin by focusing on the problems faced by your target audience.
- Bottom of the Sales Funnel
One McKinsey study found that nearly 3 out of 5 bottom of the funnel leads “do nothing”, because it’s easier than having to make a decision. Bizible foud that one of the most effective ways you can help guide your leads into making that final step is through the use of case studies.
Visitors who reach the end of your sales funnel are typically high-quality leads interested in your offers, but simply could just not trust you yet enough to invest in you.
Just as you will not buy things from a random passerby sans trust, customers will not hit purchase until you earn their trust. To prove your loyalty to the visitor, add genuine reviews and testimonials about your product to the sale page.
If you add a trust badge that affiliates to credible SSL services such as Verisign, McAfee, BBB, Paypal or even a logo that says 100% Money Back Guarantee on your page, conversion rates are sure to increase.
2. Assess your Competition
Today, no one buys things without researching about them first. Referred to as pre-buy research, most customers compare similar products from multiple vendors before finalizing a buy.
To tackle this professionally, monitor the core keywords, ranking, high-traffic content and social activity of competitor websites and apply it to better your sales copy.
· Create a Comparison Chart
Create a competitive analysis of products using Tables, Pie Charts or Test Results that technically highlight your best offers. You can describe or list the technical specifications that prove you better than your competitors before the customers compare themselves.
· Find Competitor Reviews
To snag up the customers of your competitor before they snag up yours, dig into competitor reviews on popular websites such as TrustPilot, Revoo, TripAdvisor or Yelp.
· Comparison of Savings
Compare the cost of your product against competitor products in a way such that it highlights the total savings the customer will make once he chooses your product over others.
3. Actively Use Split Testing
While beginners design website pages sans in-depth research, experts experiment and use actual conversion rates to approve different website designs and formatting options. Also called A/B Testing, Split Testing is a statistical way of revamping your website based on total converts.
Suppose you have two different designs for your website – A and B; and you have no idea, which page converts better. Split testing drives equal traffic into A and B to calculate the rate of conversion for both. You can choose the better option once the calculations are complete.
4. Clarify your Value Proposition
The omnipotent conversion factor for a website is your Unique value proposition or UVP. If your value proposition is disinteresting or hazy, it will result in an extremely low conversion rate. Place your UVP above the fold for maximum exposure and conversion.
· Jargon and Buzzwords
Avoid using redundant words that add confusion more than clarity to your UVP. Write your value proposition as you would talk. Cutting the clutter from your sales page is vital to prove credible to the target audience.
From lengthy content to erratic advertisements and walls of text, poor website formatting can distract your potential customer from making the final purchase. Avoid listing CTA statements haphazardly as it can bury your UVP, easily.
· Clickable Buttons
Adding a URL or hyperlink is ancient if you’re aiming to convert at more than 5% with your website. Instead, use creative ways such as clickable buttons in varied shapes to guide your customer into making the purchase. It inflates your credibility and eases the process of buying even when the visitor is browsing from a mobile device.
5. Prove your Value
Unless you provide proof of the claims on your website, customers will be dubious of your value proposition. You must actively target and answer the confusions visitors might have when going through your sales copy.
Positive reviews from verifiable customers prove your experience as a trustworthy online vendor. It is best to add the top-rated reviews from customers who made the most use of your products.
· Tests and Awards
Suppose you’re a Vitamin C Serum manufacturer. You could send your serum to a reputable laboratory and publish the test results on your page. You can also include any relevant awards that your products won, to emphasize your credibility.
· Guest Posts
Referrals and mentions from credible websites, brands or their bloggers can turn into a lead if you project it aptly on your sales copy.
6. Create Exciting Material
An excited visitor is obviously much easier to convert than a disengaged one. To avoid repelling your audience, you must use an aesthetically pleasing choice of graphic designing on your web page.
· Ticking Clock
One of the psychologically efficient ways to convert is by adding a ticking clock to raises the urgency of the purchase.
· Fonts Choice and Size
Use split testing to play with various types of fonts for creating a visually appealing page that attracts the user and converts him as a lead.
· Colorful Visuals
Avoid using stock photos as it makes the webpage look boring and run-of-the-mill. Try to include as many statistical or informational visuals or even better—video. Video is in fact the future of marketing and is quickly becoming a standard.
· Free Trial, Giveaways and Discounts
Offering incentives such as a demo or free trial will validate your claims as a seller by minimizing the risk of purchase to the potential customer. You can also attract conversions by using discount vouchers, codes and exclusive giveaways.
· Replace the White Space
Revamp the white space on your page by displacing it with inspiring images, quotes or CTAs that support your value proposition.
7. Ease up Buying
When you buy online, there is a higher risk on the buyer, than the seller. You can decrease the potential risk by simplifying the process of buying with tactics such as support forums, drop down FAQs or warranty badges, to name a few.
· Simplify the Language
Avoid complicated business jargon and use elementary language so that anyone can purchase your goods. You can use the popular Flesch Reading Test and tools associated with this to verify the ease of reading of your sales copy.
· Support and Contact
To eliminate objections and answer the questions of potential customers, setup a live chat option or email contact form on your web page.
· Ironclad Guarantee
Offer a price match, 100% Satisfaction, one-year guarantee or easy, no-hassle returns policy to earn the loyalty of the customer by eliminating the doubt and risk associated with a purchase.
8. Flaunt your Online Presence
People find it easy to connect to a service once they have connected virtually with it. From adding the total followers on your popular social media accounts to flaunting your online, many tweaks can boost the authenticity of a webpage.
Social media presence makes it easy to trust a brand, especially if share an active Facebook, Twitter, Instagram or even Yelp profile on your website. Customers can also use the social media links to share your website with other people; thus, indirectly boosting your conversion rate.
9. Upgrade the Loading Speed
Making sure your webpage opens fast is vital for engaging and converting your potential customer. But it’s not just enough to do testing on computers.
Recent research found that “45% of all shopping journeys involve mobile and among millennials, that figure rises to 57%”.This is why it’s so unbelievably important to make sure that your content is optimized for multiple devices.
· High Resolution Images
Even though high-resolution images promise sales boost, they will fail to convert if the loading speed of your website is minimum. Hence, revamp your images using an optimized option.
· Avoid Redirects
It is true that 301 Redirects helps to boost your SEO Ranks, but too many redirects often heap up and lead to utter confusions forcing the visitor to leave.
· Super Cache
You can also add super cache plugins that will cache the page when the user browses. This is a very nifty tactic to have in your arsenal.
In a Nutshell
Conversion is not easy and an efficient and optimized sales funnel is one of the major ways that you can help boost your conversions. As you can see, there are numerous other tactics you can use to help boost conversion rates on your webpage and it really all comes down to your creativity and testing.
Don’t lose out on a sale on the mere basis that your website isn’t optimized to the best of its ability. Trust us when we say that your competitors are keeping this in mind, so you should do well to understand this too. So implement these 9 proven tactics today to get yourself on the road to higher conversions in no time.
What are some clever ways you’ve thought of to optimize your website for conversion? Tell us about it. We’d love to hear from you!