Did you know that Facebook is officially the most downloaded app of all time? Now, this may not come as such a huge surprise given the platform’s insane popularity, but do you know which app came in at the number two spot?
That’s right — and it’s popularity is steadily increasing every single day.
With statistics such as these it’s easy to see why Facebook’s Messenger app is quickly becoming an extremely popular and powerful tool for businesses of all backgrounds and sizes. This is due in part to the fact that the company has rolled out various features making it a legitimate and highly effective platform to use for marketing purposes. This in combination with Facebook’s massive reach makes it an ideal channel to leverage in order to generate high quality business leads.
So, let’s say that you’re a business interested in leveraging Facecbook Messenger, but you’re not exactly sure where to start. Well, if this is the case, then you’re in luck. This article will detail nine ways you can use Facebook’s Messenger to generate high quality leads to increase conversions and boost business growth.
Create a chatbot
A main reason why Facebook Messenger has become such a popular platform to leverage for marketing purposes is due to the fact that you can create custom chatbots to integrate into it. In fact, many of the tactics listed in this article are used in conjunction with a chatbot. As a result, it is highly recommended that you consider moving forward with a custom chatbot development solution if your looking to ensure your efforts are most effective.
With these nifty little guys you can automate and personalize conversations with customers and nurture them into leads through communicating important information about your business, products and special offers 24 hours a day, seven days a week.
Chatbots are not only highly programmable, they can have intelligent conversations with the help of natural language machine learning and are capable of handling and processing thousands of conversations simultaneously. Talk about productivity.
Use Messenger to qualify leads
Did you know that you can program your chatbot to ask your customers qualifying questions and gather important information to store for marketing purposes? That’s not all, you can also use it to segment audiences based on their response to various questions created for the purpose of doing just that. Using Facebook Messenger in conjunction with an automated chatbot gives you the ability to qualify potential leads all while adding the personal touch of a conversation.
Use messenger campaigns to target people who have visited your website
You can create messenger campaigns through your Ads Manager for the purpose of targeting hot audiences with the use of Facebook’s website custom audiences feature. As long as you have Facebook’s pixel installed on your website, Facebook can effectively track the individuals that visit it and market to them. The platform automatically defaults the setting to target individuals who have visited your website in the last 30 days, however you can customize this number to your liking as well as target individuals who have visited specific pages such as a product page, landing page, contact page or blog.
Use messenger campaigns to target warm audiences via video custom audiences
Facebook also gives you the ability to target warm audiences via the video custom audiences option. All you have to do is head to your Ads Manager, click on Menu in the top left corner, select All Tools, Audiences and then click on Create Audience. From there, choose Custom Audience and click on the option that says Engagement on Facebook in the pop-up box that follows and then select Video. From here you will be able to target audiences based on the percentage of your video that they’ve viewed.
Use messenger campaigns to target warm audiences via page engagement custom audiences
You can also create Facebook Messenger campaigns which target individuals who have engaged with your Facebook page. This is a great option compared to traditional targeting options presented on the platform. This is because targeting audiences based on generic demographic data such as age, location and income simply isn’t as effective. However, audiences who have visited and furthermore engaged with your page are officially considered warm leads.
To do this, you simply go to your Facecbook Ads Manager and create custom audiences in a similar manner to the way you would if you were creating custom video audiences. From your Ads Manager, you go to Menu, click on All Tools, select Audiences, then Create Audience. Select Custom Audience and then click on the Engagement on Facebook option, then Page. For the “Include” option, select Everyone who engaged with your Page, or, customize it accordingly to your liking.
Use your Messenger bot for website chat
Did you know that by adding a chatbot to your website you can effectively increase conversions by as much as 45%? Use your Facebook Messenger chatbot to handle and automate tasks such as answering popular FAQs. You can also use it to promote special offers, products, discounts and services that your business offers. Furthermore, you can additionally program it to alert a human to take over the chat when necessary. What’s even better is that it’s mobile friendly and you can additionally save new contacts into your system as leads. Tools such as MobileMonkey make implementing it onto your website easy as pie.
Create a messenger landing page
Did you know that you can use tools such as MobileMonkey to create customized messenger landing pages as well? The first step to carrying this out is obviously ensuring that you have an effective landing page set up in order to implement your Facebook Messenger button. From there, all you need is a quality lead magnet such as a special offer, discount or download in order to entice your audiences to learn more about your business through the Facebook Messenger platform.
Once the button is clicked, you can send your audiences to certain conversations that you’ve programmed into your chatbot and gather further information such as their name, location and contact data. From there you are able to send your contacts follow up messages, get to know them, qualify them as leads and guide them effectively through your sales funnel.
Use a Messenger checkbox to convert more people with your website forms.
With tools such as MobileMonkey you can also implement Facebook Messenger on your website forms. This is particularly useful if you’re having an issue with conversions. With the MobileMonkey platform, all of the forms have a Facebook Messenger checkbox plugin that can be used for chat opt-in which can effectively be used to nurture your audience into leads and increase conversions.
Create Facebook QR codes
Did you know that recent research projected that a whopping 11 million households in the United States alone will scan QR (quick response) codes in 2020? Believe it or not, this number is steadily continuing to grow year after year and has increased from 9.76 million in 2018. QR codes present an interesting and unique opportunity for businesses looking to stand out in the crowd.
Facebook QR codes allow your audiences to scan a code with their phone which can then direct them to your website content. You can also implement this technology with the help of chatbots. QR codes are great because they can be used both online and offline to convert audiences into leads and generate interest in your business.
With tools such as MobileMonkey, creating a custom QR code can be done in a matter of minutes. All you have to do is head to your Lead Magnets section and click on Scan Codes in order to create a new one. From there, you can select which chatbot dialogue you want the code to link individuals to, save it and then proceed to distribute it on various channels such as Facebook Messenger.
Recent data shows that over 1.3 billion individuals actively use Facebook Messenger on a monthly basis. This translates to roughly 11% of the global population. It comes as no surprise that messenger bots can easily present the biggest opportunity for both marketers and businesses alike. However, what does come as a surprise is the fact that so little businesses are actively leveraging this platform in order to market to their online audiences. In fact, recent research found that just 1% of businesses are actively engaging their customers through chatbot messaging.
The good news about this statistic is that you as a business officially have an opportunity to stand out in the crowd. So, what are you waiting for? Get started on using Facebook Messenger to generate higher quality leads and greater returns in 2019.
Are you interested in learning how you can develop a customized chatbot perfectly tailored to your business in order to implement on Facebook Messenger? VisioneerIT offers chatbot development for businesses of all backgrounds and sizes. Contact us today to learn more about our custom chatbot development services!
Are chatbots really preparing to take over the world?
There’s definitely a decent amount of individuals out there who feel legitimately threatened by the exponentially increasing knowledge being cultivated by artificial intelligence. Will they soon surpass us to the point that they become self-aware, sentient beings?
The recent hype surrounding Facebook’s failed AI experiment definitely didn’t do much to ease the ever-growing sense of public paranoia on the concept.
News exploded onto the digital scene recently from every heavy hitting media outlet from Forbes to Wired and TechCrunch that Facebook’s AI experiment was shut down because staff discovered the chatbots were beginning to create their own secret language between each other.
The actual truth behind the scenario is far less horrifying than many media outlets would like you to believe. I mean, can you blame them? Would you have clicked on their article if you hadn’t been fed the idea of an imminent technological apocalypse?
While many can agree that chatbot technology is still in it’s infancy stage, the fact of the matter is that the AI technology working behind the scenes has the potential to immensely impact the economy, job market and businesses all over.
So, if you’ve been interested in learning more about chatbot technology, the science behind it, how they’re impacting the business industry and their potential effects on the job market, then you’re in luck.
This article will delve into all of these subjects and hopefully leave you with a greater amount of insight on the topic and how it can and will impact your current and future business pursuits.
What are chatbots and how do they work?
For some reason people want to fantasize about bots being these highly intelligent Terminator-like robots. Well – not exactly. The truth of the matter a chatbot is a relatively uncomplicated concept.
Chatbots are computer programs that are created to automate certain tasks and these tasks typically involve some form of communication with a user via a “conversational interface”. This is why they’ve become so popular for use on your favorite messaging apps such as WeChat, Facebook Messenger and WhatsApp.
These bots follow a set of programming rules, often in an “if-then statement” format, stipulated by engineers via what is coined a “bot-building platform” and often can be done without needing to have extensive coding knowledge.
Bots are generally broken down into two types:
1) Informational bots
2) Utility bots
The purpose of an informational bot is to provide a user with a new format for content consumption and involve things such as subscriptions to various newsworthy alerts in various industries.
A utility bot solves a problem for a consumer “via a user-prompted transaction”, with the most readily available example being a shopping bot that helps you order your favorite latte at your local coffee shop or a new pair of shoes. These bots are great for administrative purposes as they excel in automating tasks such as appointment booking and notification alerts.
The more advanced of these bots are powered by artificial intelligence and capable of processing more complex matters which include everything from personalization of responses and the ability to exponentially grow and improve their abilities over time.
This is a breakdown of the science behind the reason why you can ask Siri to find you the best pho restaurant in your neighborhood instead of having to search through dozens of listings and websites in order to get this answer yourself.
What is their impact?
According to Ray Kurzwell, a Google engineer who Inc.com also describes as an “inventor” and “futurist”, chatbots will be practically indistinguishable from humans pretty much within the next decade.
Kurzweil was quoted in The Verge as saying “…you’ll be able to have a meaningful conversation with an AI in 2029. But you’ll be able to have interesting conversations before that,”
That’s a pretty powerful projection from an insanely knowledgeable guy.
So what does that mean for our future? How will bots be implemented, how can we benefit from them, and how will they impact our job market?
Bot-powered commerce is definitely the game of the future (37% of Americans say they’re willing to make purchases through chatbots), but when it comes down to it, they are currently most used in a messaging and/or administrative capacity.
Messaging apps inherently provide the “conversational interface” necessary in order for bots to operate best – and ironically, according to Hubspot, this is where most people spend their time.
A recent report by MarketingLand stated that mobile users spend a whopping “80% of time in just five apps” with Facebook and Google dominating the market. Who’d have thought? Even more interesting is the fact that these five spots are “increasingly being claimed by messaging apps”, which as of today, claim more users than any social network (5 billion monthly active users to be exact).
According to Business Insider, by next year, more than 25% of the world population will be using mobile messaging apps such as Kik, WhatsApp and Facebook Messenger.
Messaging apps provide users with solutions in an unparalleled effective and efficient manner. Why do people turn to messaging apps? Because 71% of consumers want to get customer assistance so they can find a problem to their solution – fast. Forget spammy emails, forget forms and clutter or countless minutes wasted on searches. Bots provide a service and their purpose is being useful with “minimal user input”.
Another one of the more readily available ideas for chatbot use is in the world of virtual administration. It’s pretty much a no-brainer conclusion and this use has long been capitalized on with the implementation of Apple’s Siri, Amazon’s Alexa and Microsoft’s Cortana, among others.
Why not? A bot can do everything from making appointments, handling reminders, sorting out calendar issues, handling simple negotiations or ordering an Uber or lunch.
However, the drawback with these guys lie in the fact that they simply “can’t engage in complex negotiations”, as Facebook’s Mike Lewis point’s out.
“If we want bots to help us with more complex tasks, they need to become dealmakers, especially if the task involves cooperation or compromise…” Lewis then goes on to point out that these sorts of skills would be necessary for situations such as handling negotiations of real estate purchases.
As a result, using bots in a supplementary manner may be a more viable option in the near future. For example, a virtual assistant could handle complex negotiations while the bot could offer “useful tips to the buyer” and provide imperative advice such as “when to withhold certain pieces of information”.
Regardless of the specifics surrounding their future foothold in the world, one thing is for certain – businesses are taking notice of this trend and jumping on it with gusto.
According to Research from Forrester, 5% of companies worldwide said they “regularly” used chatbots while 20% of these companies were “piloting them” and 32% of companies were “planning to use or test them”.
If companies are really looking to become effective in their efforts, Hubspot suggests that they shouldn’t look to bots as simply another communication channel as the “best bots harness the micro-decisions consumers experience on a daily basis and see them as an opportunity to help”. I’m sure you can see the difference.
The end-goal with bot technology isn’t to use it as an all-in-one solution for an issue, but to have it focus on “a single function” and excel at whatever this function may be.
There’s no denying the fact that general public sentiment around chatbots and artificial intelligence is pretty split. On one hand, we have the “Doomsday” viewpoints which insist that chatbots will soon surpass the cognitive abilities of humans so much so that they will form into sentient beings and eventually claim their true destiny as the overlords of mankind.
That’s what we like to coin the “glass half empty” view.
Then, on the other hand, we have the optimistic types who see the technology for the numerous benefits it yields and the countless ways in which it can positively impact humanity.
Regardless of your personal point of view, one thing is certain, AI technology is some pretty powerful stuff that has the potential to practically transform the economic landscape depending on how it is harnessed and implemented.
Regardless of public sentiment often leaning towards paranoia, the fact remains that consumers aren’t just ready to interact with chatbots, they prefer them in many cases, especially when they’re made aware of the fact they’re communicating with one.
According to a recent report, “63% of people would consider messaging an online chatbot to communicate with a business or brand”. Furthermore, according to Inc.com, 37% of consumers and 48% of millennials are “open to receiving recommendations or advice from chatbots”.
Perhaps this is the most shocking truth of all.
What are your opinions on artificial intelligence and chatbots? Tell us about your experience and/or thoughts! We’d love to hear your feedback!