5 Details to Add to your Annual Small Business Marketing Plan

Marketing trends are seemingly impossible to keep up with today, which makes it harder for businesses to incorporate them into their marketing plan and strategies particularly on a small budget.

This year, instead of concentrating on trying to do it all, businesses should select just a few of the trends to try out.

A refreshed strategy may be all your business needs to improve engagement levels, boost impressions and ensure that your marketing campaigns are a success.

Here are some of the 5 things that should be included in every marketing campaign:

Video marketing tests

Video marketing is one of the fastest ways of boosting your marketing plan to ensure its success and efficiency.

A large number of marketers are planning on increasing their mobile ad budgets to accommodate videos.

A variety of video options to try for a range of budgets include social media videos, which include Facebook Live, Snapchat and Instagram Stories, which are all free. Additionally, embedded email videos can increase the click through rate significantly; instead of crafting text emails, you can send a message through video.

Guest posts

Guest posts are a good way for a business to get high quality content at no cost. When done correctly, it is possible for businesses to gain free blog posts from experts in your niche on a regular basis. Guest posts also give you access to quality backlinks that lead visitors back to your website. For proper guest posting, these rules must be followed:

• Guest blogger links should be high quality and from experts that have domain and traffic authorities.
• Guest bloggers must be experts in one shape or form.

Regular non sales marketing

It is important to send customers a mix of different emails that are not just sales based.  Too many sales based emails have a tendency to lose customers owing to lost interest.  Non sales marketing emails can consists of:

• Content based emails which contains a weekly roundup of your posts for the week.
• Video based emails
• Discount or coupon advertisement
• Freebies, which everyone loves in the form of free e-books or white paper resources‍

A coupon distribution plan

Coupons help to drive new and recurring clients to your website and can increase revenue by 40%.  Customer only deals such as these can increase sale and ensure a ROI.

Drip email campaigns

Drip email campaigns allow you to keep in touch with potential or current customers whether they have newly signed up or purchase a service. Drip email campaigns are perfect for free trial campaigns.