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STOP: Marketing mistakes that You can avoid (For startups)

August 21, 2017
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August 21, 2017

Woman with her hands stretched out in front of her face to represent a "STOP" gesture

Marketing has to be one of the most important aspects of a successful business. As important as it is, many businesses, particularly startups, often struggle with their marketing strategies because of limited resources and restricted budgets. And even a good Marketing plan may not always lead to a successful campaign. The effectiveness of a marketing strategy is dependent on its implementation and of course, the right audience. Without a proper plan, Marketing mistakes are inevitable.

For those of you who are starting up with your businesses, Marketing mistakes are inevitable because of the constant trial and error involved. Good thing is, you don’t have to go through all those Marketing mistakes to achieve the best one. Let me share some of the mistakes you can avoid if you want to succeed:

Targeting the wrong audience

Hand using a marker to circle four generic profile-picture silhouettes

Fact: if you target everyone, you will reach no one.

Targeting the wrong audience is one of the biggest mistakes that most marketers make. It is essential to narrow down your target market to only consumers that find your products and services relevant, affordable and applicable.

Try and conduct your marketing research and perform a market segment analysis to identify your specific target audience. Then, start from there.

Lack of planning and in-depth research

Most major marketing mistakes arise as a result of inadequate research and planning.  

To avoid wasting money and resources on unnecessary marketing efforts, research has to be conducted that can back up the viability of your chosen marketing campaign.

Busy workplace desk with stats, graphs, and papers scattered around the surface

Failure to measure progress

Measuring the performance of a marketing campaign is important if not crucial to the success of a business.

Measuring progress allows you to assess whether you are receiving a return on your investment or whether your marketing efforts are failing.

Acquiring this knowledge will allow you to make any modifications where necessary. Measuring the market performance also allows businesses to plan for the future.

Moving too fast

While it is important to keep up with the changing trends in a bid to beat competitors, it is central to remember that success does not occur overnight.

Try not to invest in expensive marketing campaigns in the hope of getting immediate exposure for your business.

Keep in mind also that there are numerous online resources that are low cost and easier to manage.

Man typing on a laptop from a speeding rolling chair on a running trac

Settling

Marketing is a continuous endeavor that should be characterized by the use of different techniques during the entirety of managing a business.  

A business should never settle for just one strategy even if that strategy has proven to be effective. It is important to keep an open mind and explore other opportunities that can put your brand out there.

Marketing is essential to build exposure for your business. When done right, this can lead you to success.

On the other hand, you may end up bruised when faced with the mistakes that can be avoided. Overall, mistakes can happen. These mistakes should make us wiser and always push for reinventing ourselves to improve our business.

VisioneerIT Digital Solutions

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