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The Psychology Behind Cardone's The 10X Rule

The Psychology Behind Cardone's The 10X Rule

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What if right this very moment you made the decision to 10X everything in your life from this point on? I’m talking goals, thoughts, actions — multiple all of that by 10 right this very moment. How do you think it would impact your life?

If you’re situated in the business landscape, then chances are you’ve already heard a thing or two about the insanely popular book The 10X Rule by Grant Cardone.

Cardone, a serial entrepreneur and internationally renowned thought leader and businessman has been fortunate enough to check New York Times bestselling author off his list of accomplishments. Last year he was also named one of the Top 25 Marketing Influencers to Watch in 2017 by Forbes.

But this $500M real estate tycoon will be the first to shout from the rooftops that it hasn’t been without insane effort.

And that’s not all he dishes up in this awesome book. Cardone lets readers in on the main principles behind his wild success in The 10X Rule, and that’s just what we’ll be breaking down for you today.

DISCLAIMER: The 10X Rule is not for the faint of heart.

This is an extreme book by an extreme dude. So, if you’re a mediocre kinda individual who likes to play it safe and abide by all the rules, then this rodeo ain’t for you, boss.

"Anyone who minimizes the importance of success to your future has given up on his or her own chances of accomplishment and is spending his or her life trying to convince others to do the same" Grant Cardone

So if you’re ready to get into the 10X mindset and start kicking ass and taking names — then look no further than these next few lines as we show you exactly how Cardone gets it done.

What does 10x Mean — At a Glance

The 10X Rule essentially revolves around what is considered that Principle of Massive Action — this concept that any time you put an exceedingly great amount of effort into anything you do, you’re guaranteed to achieve exceedingly great results.

Cardone has three basic mantras surrounding success that he details in the book:

  1. Success is important
  2. Success is your duty
  3. There is no shortage of success.

Cardone argues that anyone who tries to tell you that success is unimportant has essentially given up on their dreams and ambitions, or simply doesn’t have any in the first place. To many, this may sound a bit abrasive at first glance, but when you dig a little deeper you find that Cardone isn’t exactly the power-hungry, money-grubbing, success fanatic that many may initially think.

In fact, Cardone is the first to emphasize that success, of course, isn’t everything. Obtaining this idealistic amount of fame and fortune is in no way, shape or form the key to happiness — but it definitely doesn’t hurt.

He also argues that success is a highly subjective term and can encompass anything from spirituality to family goals, educational aspirations or career ambitions.

The key concept here is that regardless of what your particular idea of “success” in your life is, you need to be willing to buckle down and put in some serious effort to get there.

Set goals that are 10X what you think you desire, get your mind in the 10X Rule game and take 10X the action that is considered “normal” to get there.


Because it’s literally unethical to not take full advantage of all of the insanely awesome and awe-inspiring potential that you have burning inside you for every second that you live life on this earth.

"You should have goals so big that your problems pale in comparison" Grant Cardone

10X Your Goals

Think your goals are lofty? Think again.

Cardone argues that the vast majority of people don’t set big enough goals for themselves due to nothing more than fear — fear that they are unable to live up to them.

Average is the same old safe bet. A concept pre-packaged and sold to the masses to cope with their lackluster existence. Get used to hanging around average and it’s easy to fall below very quickly.

The key idea here is to shoot for the moon and then land among the stars — or build yourself a jetpack and shoot on past to Jupiter.

Whatever your goals are — write them down — constantly. Re-evaluate them — constantly.

Keep them in your pocket, hang them above your desk, write them on your forehead — whatever you have to do to ensure that you’ve always got your game face on because there are only two types of people in this world:

Those who win — and everyone else.

"I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted" Grant Cardone

10X Your Thinking

10X thinking is a state of mind fuelled by radical personal responsibility and accountability for your actions. You are where you are in life not because of your circumstances, not because of your upbringing, not because of anything in this world except for you.

You take credit for your successes so take credit for your failures, as well as the level of effort that is necessary to put in to achieve your goals.

Never explain away failure or reduce a target — increase action.

Never put a limit on your vision. By marginalizing success as superfluous we impose limitations upon ourselves.

Success is important.

Being successful will benefit your life in ways that you cannot even comprehend and most importantly, success is not to be diminished.

Never view success as an option.

Never be a victim — weak people get overwhelmed and resort to criticism or blame their circumstances. Winners win.

Finally, never rely on one person or solution for success. Winners bring success from multiple avenues because they are prepared for anything that comes their way.

The four degrees of action by Grant Cardone

10X Action

If your goal is to be known for who you are or what you do in your field, then you’re doing it wrong.

The idea behind 10X’ing your actions is to work so hard that you’re first and foremost known to everyone around you for being the hardest working person anyone knows.

You take whatever action you’re currently taking to achieve your goals, or what is deemed “normal” by general standards and you increase that output tenfold to get to where you want to be in life.

Really, when you break it down, it’s all about habit formation. The idea here is to get yourself into the habit of going above and beyond to the point that it becomes second nature to you in every single thing that you do.

Cardone argues that contrary to popular belief, there are actually four degrees of action:

  1. No action
  2. Reverse action
  3. Average action
  4. Massive action

No action is essentially “sloth mode”. You’re doing absolutely nothing to further your ambitions and goals.

Reverse action is when people start to give up. It’s a retreat — a white flag, where you begin to make negative progress and come up with a thousand excuses for why your dreams won’t work.

Average action is you’re every day run-of-the-mill progress. You put in some work here and there towards achieving your dreams and if they come, awesome, but you’re by no means going above and beyond to get them.

Massive action means that you’ll stop at absolutely nothing to reach your goals. You’re focused, you’re driven, you’re prepared, you are a problem solver and nothing can stop you — it might slow you down a bit — but you’re a bulldozer, and you’re demolishing any problem that has the audacity to rear its ugly head.

Why? Because there are only two types of people in this world:

Those who win — and everyone else.

"Average is a failing formula" Grant Cardone

The Mistakes You’re Most Likely Making

Cardone essentially points out four huge mistakes that the majority of the population are making that are blocking their pathway to achieving their goals.

Mistake #1: Your goals are weak.

The biggest mistake most people make is setting their sights too low. It’s why so many people are relegated to a drone-like, passionless existence where they live to work and work to live.

Cardone argues that if you’re not getting up every day ready and raring to go it’s because your payoff isn’t large enough.

Mistake #2: You’re underprepared.

The second mistake the majority of people make is underestimating how much action is really required to achieve their goals. Cardone emphasizes the importance of preparation and realistically estimating the amount of effort that it will take to get you to where you want to be in life.

He argues that this is absolutely imperative because underestimating the amount of action you need to take can very quickly lead to disappointment and cynicism.

You have to act with obsession, because no great achievement has ever been made without wild obsession. Obsession isn’t a negative attribute, it’s a gift — something that can be powerfully harnessed to drive you day in and day out to meet your goals.

Mistake #3: You’re too busy competing.

Yep, you heard right. Competing is a bad thing. That’s because when we begin to 10X our lives we don’t compete — we dominate.

Winners aren’t worried what everyone else is doing. They’re not busy copying trends and following others. Winners win. Winners set trends. Winners set the pace.

Winners dominate.

Mistake #4: You’re lowballing.

This goes hand-in-hand with Mistake #2. Cardone argues that all too many people underestimate the amount of adversity that they must overcome in order to achieve their goals.

Underestimating the road ahead of you and the obstacles that you’re likely to face will quickly cause you to burn out and lose your drive.

Don’t underestimate — whether out of ignorance or fear and definitely don’t ever feed into fear.  Let it drive you. Don’t be afraid of the challenges ahead. Don’t try to deny them or live this rose-colored glasses existence — accept them, address them and conquer them.

Let your fears guide you into action. Let your fears give you purpose.

"10 times the actions, 10 times the goals & you'll get everything you ever dreamed of" Grant Cardone


There you have it! Everything you need to know about Cardone’s wildly popular book The 10X Rule. Aren’t you glad you stopped on by and gave us a few minutes of your time?

The principles and ideas expounded upon in this article are guaranteed to get you on the path to your best life yet. So, let’s recap:

*Stop selling yourself short with anything less than astronomical ambitions.

*There are two types of people in this world — those who win — and everyone else

*Take massive action — it’s your moral obligation to dominate at what you do.

Not sure which direction to 10x your business toward?

VisioneerIT specializes in strategic planning to help you decide!

Get in touch with us to learn where to start digging into your potential margins!

So what are you waiting for?

Have you read Cardone’s The 10X Rule? Tell us about some awesome gems you got from the text below! We’d love to hear about them and how it’s impacted your life!


The Psychology Behind Cardone's The 10X Rule
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