Did you know that Facebook is officially the most downloaded app of all time? Now, this may not come as such a huge surprise given the platform's insane popularity, but do you know which app came in at the number two spot?
That's right -- and it's popularity is steadily increasing every single day.
With statistics such as these it's easy to see why Facebook's Messenger app is quickly becoming an extremely popular and powerful tool for businesses of all backgrounds and sizes. This is due in part to the fact that the company has rolled out various features making it a legitimate and highly effective platform to use for marketing purposes. This in combination with Facebook's massive reach makes it an ideal channel to leverage in order to generate high quality business leads.
So, let's say that you're a business interested in leveraging Facebook Messenger, but you're not exactly sure where to start. Well, if this is the case, then you're in luck. This article will detail nine ways you can use Facebook's Messenger to generate high quality leads to increase conversions and boost business growth.
Create a chatbot
A main reason why Facebook Messenger has become such a popular platform to leverage for marketing purposes is due to the fact that you can create custom chatbots to integrate into it. In fact, many of the tactics listed in this article are used in conjunction with a chatbot. As a result, it is highly recommended that you consider moving forward with a custom chatbot development solution if your looking to ensure your efforts are most effective.
With these nifty little guys you can automate and personalize conversations with customers and nurture them into leads through communicating important information about your business, products and special offers 24 hours a day, seven days a week.
Chatbots are not only highly programmable, they can have intelligent conversations with the help of natural language machine learning and are capable of handling and processing thousands of conversations simultaneously. Talk about productivity.
Use Messenger to qualify leads
Did you know that you can program your chatbot to ask your customers qualifying questions and gather important information to store for marketing purposes? That's not all, you can also use it to segment audiences based on their response to various questions created for the purpose of doing just that. Using Facebook Messenger in conjunction with an automated chatbot gives you the ability to qualify potential leads all while adding the personal touch of a conversation.
Use messenger campaigns to target people who have visited your website
You can create messenger campaigns through your Ads Manager for the purpose of targeting hot audiences with the use of Facebook's website custom audiences feature. As long as you have Facebook's pixel installed on your website, Facebook can effectively track the individuals that visit it and market to them. The platform automatically defaults the setting to target individuals who have visited your website in the last 30 days, however you can customize this number to your liking as well as target individuals who have visited specific pages such as a product page, landing page, contact page or blog.
Use messenger campaigns to target warm audiences via video custom audiences
Facebook also gives you the ability to target warm audiences via the video custom audiences option. All you have to do is head to your Ads Manager, click on Menu in the top left corner, select All Tools, Audiences and then click on Create Audience. From there, choose Custom Audience and click on the option that says Engagement on Facebook in the pop-up box that follows and then select Video. From here you will be able to target audiences based on the percentage of your video that they've viewed.
Use messenger campaigns to target warm audiences via page engagement custom audiences
You can also create Facebook Messenger campaigns which target individuals who have engaged with your Facebook page. This is a great option compared to traditional targeting options presented on the platform. This is because targeting audiences based on generic demographic data such as age, location and income simply isn't as effective. However, audiences who have visited and furthermore engaged with your page are officially considered warm leads.
To do this, you simply go to your Facebook Ads Manager and create custom audiences in a similar manner to the way you would if you were creating custom video audiences. From your Ads Manager, you go to Menu, click on All Tools, select Audiences, then Create Audience. Select Custom Audience and then click on the Engagement on Facebook option, then Page. For the "Include" option, select Everyone who engaged with your Page, or, customize it accordingly to your liking.
Use your Messenger bot for website chat
Did you know that by adding a chatbot to your website you can effectively increase conversions by as much as 45%? Use your Facebook Messenger chatbot to handle and automate tasks such as answering popular FAQs. You can also use it to promote special offers, products, discounts and services that your business offers. Furthermore, you can additionally program it to alert a human to take over the chat when necessary. What's even better is that it's mobile friendly and you can additionally save new contacts into your system as leads. Tools such as MobileMonkey make implementing it onto your website easy as pie.
Create a messenger landing page
Did you know that you can use tools such as MobileMonkey to create customized messenger landing pages as well? The first step to carrying this out is obviously ensuring that you have an effective landing page set up in order to implement your Facebook Messenger button. From there, all you need is a quality lead magnet such as a special offer, discount or download in order to entice your audiences to learn more about your business through the Facebook Messenger platform.
Once the button is clicked, you can send your audiences to certain conversations that you've programmed into your chatbot and gather further information such as their name, location and contact data. From there you are able to send your contacts follow up messages, get to know them, qualify them as leads and guide them effectively through your sales funnel.
Use a Messenger checkbox to convert more people with your website forms.
With tools such as MobileMonkey you can also implement Facebook Messenger on your website forms. This is particularly useful if you're having an issue with conversions. With the MobileMonkey platform, all of the forms have a Facebook Messenger checkbox plugin that can be used for chat opt-in which can effectively be used to nurture your audience into leads and increase conversions.
Create Facebook QR codes
Did you know that recent research projected that a whopping 11 million households in the United States alone will scan QR (quick response) codes in 2020? Believe it or not, this number is steadily continuing to grow year after year and has increased from 9.76 million in 2018. QR codes present an interesting and unique opportunity for businesses looking to stand out in the crowd.
Facebook QR codes allow your audiences to scan a code with their phone which can then direct them to your website content. You can also implement this technology with the help of chatbots. QR codes are great because they can be used both online and offline to convert audiences into leads and generate interest in your business.
With tools such as MobileMonkey, creating a custom QR code can be done in a matter of minutes. All you have to do is head to your Lead Magnets section and click on Scan Codes in order to create a new one. From there, you can select which chatbot dialogue you want the code to link individuals to, save it and then proceed to distribute it on various channels such as Facebook Messenger.
Recent data shows that over 1.3 billion individuals actively use Facebook Messenger on a monthly basis. This translates to roughly 11% of the global population. It comes as no surprise that messenger bots can easily present the biggest opportunity for both marketers and businesses alike. However, what does come as a surprise is the fact that so little businesses are actively leveraging this platform in order to market to their online audiences. In fact, recent research found that just 1% of businesses are actively engaging their customers through chatbot messaging.
The good news about this statistic is that you as a business officially have an opportunity to stand out in the crowd. So, what are you waiting for? Get started on using Facebook Messenger to generate higher quality leads and greater returns in 2019.
Are you interested in learning how you can develop a customized chatbot perfectly tailored to your business in order to implement on Facebook Messenger? VisioneerIT offers chatbot development for businesses of all backgrounds and sizes. Contact us today to learn more about our custom chatbot development services!