In these modern times, content truly is king. Consumers are turning to search engines to look for information on services of all kinds, as well as products. Blogging is therefore extremely important in this digital climate as it supplies people, most of whom are consumers, with a collection of knowledge. Businesses must, therefore, consider seriously starting a company blog that can act as a resource.
Why is blogging important?
Through the years, bloggers have been instrumental in building brands online. This is because:
- 81% of consumers rely on the recommendations and advice acquired from blogs.
- Small businesses with blogs have a high likelihood of generating a higher percentage of leads.
- Most consumers online follow brands because of interesting blog content.
- B2B marketers that have blogs generate 67% more leads.
- Websites that have blogs have more indexed pages, indexed links, and inbound links.
Blogs are great for Google
Blogging is instrumental for the success of any business because it enables clients to rank first on Google. Google ranks active blogs first because of the heavy traffic experienced. When creating any website for a business, a blog is important as it allows businesses to beat competitors with great content that is informative and engaging.
Blogs establish businesses as experts
Blogs position businesses, particularly small ones, as experts in their fields. This is because blogs are educative and appealing. By creating consistent and reliable content, businesses are able to prove to their customers that they are dependable.
Blogs build trust
Consumers rely heavily on brands that they trust owing to the valuable content posted on the blog. Blogs allow businesses to increase their brand credibility by providing information that teaches clients about how certain products are used, which enables them to make the most out of any service or goods supplied.
Blogs are promotable
Most people nowadays are visible on one social media platform or another. Blogs and social media platforms work hand in hand, which makes it easy to share expert content. This content promotes a business easily through social media buttons.
Blogging creates leads
Blogs create leads as they turn prospective visitors into customers, which allows a business to grow and gain ROIs. Blogs help consumers to create a personal connection with a brand or any service offered.
When creating any blog it is important to :
- Lay a strong foundation
- Have a clear story in mind
- Craft engaging content
- Pick your topics wisely
- Share your content
- Finish your story strong