Online reviews are now as equally important and relevant as an online presence when it comes to managing a business.
90% of customers read online reviews before deciding to conduct business with a company, and 88% of consumers trust online as much as personal recommendations.
Online customer reviews are not a joke! There are many potential problematic situations that can occur due to customer reviews.
In this current, easily accessible digital world, the customer experience goes straight to the web. Whether it is positive or negative feedback, both should be responded to in an appropriate and timely manner.
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50 Stats that you need to know about Online Reviews